SAO PAULO, May 6 /PRNewswire-HISPANIC PR WIRE/ — Pointlogic, an integrated marketing communications and planning software provider, announces the launch of Compose – its channel planning platform – in Brazil. Additionally, they are pleased to announce the appointment of Angelo Franzao as executive vice president of Pointlogic’s new Sao Paulo office.
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Over the past 6 years, Pointlogic has built, optimized and sold Compose to top media agencies, creative agencies, and advertisers around the world in response to requests for a more insightful, responsive, consumer centric approach to media planning.
In cooperation with IPSOS, Pointlogic’s fieldwork partner, the Compose survey was conducted among 2000 respondents through both face-to-face and online interviews. Respondents ranged in age from 15-64 and represent nine markets across Brazil including: Sao Paulo, Rio de Janeiro, Porto Alegre, Curitiba, Belo Horizonte, Salvador, Recife, Fortaleza, and Brasilia. The scope of the survey consists of 30 channels and 40 product categories and 8 target messages.
Adriana Machado, CEO and co-founder Tom Comunicacao – Pointlogic’s flagship client – says, “Our quest for continuous innovation and sharper tools for managing the always scarce resources has led us to Pointlogic. When we were first introduced to Compose we recognized it as a good answer to our clients need for accountability on media campaigns. We are all very excited to start working with the tool.”
To better serve the Brazilian market Pointlogic has opened an outpost in Sao Paulo appointing Angelo Franzao as executive vice president.
Franzao recently completed his tenure as President of Group of Media, Sao Paulo. The author of two widely read books on media and marketing, he is the first Brazilian author to belong to the library of the Group of Media. Franzao specializes in the study of media in the context of the communication and media standardization. From 1979 to 2009, Franzao was the executive vice president, media director at McCann-Erickson responsible for the administration of the largest accounts the agency held including General Motors, Nestle, Unilever, Microsoft and Intel. He is coordinating professor at the Anhembi Morumbi University and will continue to teach while serving as executive vice president for Pointlogic Brazil.
With seven offices on five continents Pointlogic (http://www.pointlogic.com) has representation in Amsterdam, Rotterdam, London, New York, Sao Paulo, Frankfurt and Sydney. Their tools are deployed with some of the world’s most renowned advertisers, creative agencies, and advertising agencies. Pointlogic’s mission is to better align integrated marketing communications with consumer and expert behavior for marketers and planners. The Compose platform simulates the interactions between different goals and touchpoints of marketers and consumers and allows end users to better understand how the media, message and creative align.
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