NEW YORK, Oct. 23 /PRNewswire-HISPANIC PR WIRE/ — Time Warner Cable (NYSE: TWC) and Univision Communications, Inc., today announce the official launch of Lo Mejor On Demand(TM) (LMOD), Time Warner Cable’s first Hispanic Free On Demand (FOD) channel. Through LMOD, Time Warner Digital Cable customers now have 24/7 instant access to the “creme-de-la-creme” of Spanish-language programming from top networks including Univision, TeleFutura and Galavision.
Today, with a first-of-its kind event in New York City’s entertainment hub, Times Square, Time Warner Cable and Univision — two leading entertainment and media companies in the United States — connect with the needs and wants of consumers on a much higher level by celebrating the launch of LMOD. For a full day, the public will enjoy live broadcasts of their favorite Univision Network shows, including the morning show Despierta America (Wake-Up America), and entertainment shows Escandalo TV (ShowBiz TV) and El Gordo y La Flaca (The Scoop and The Skinny).
“At Time Warner Cable, our mission is to give our customers control in ways that are simple and easy, empowering Hispanic consumers to stay connected to the people and things that matter most to them,” said Sam Howe, Chief Marketing Officer for Time Warner Cable. “Lo Mejor On Demand offers Hispanics the content they’re most passionate about — from the comfort of their home. We are confident that, through our partnership with Univision, this unique entertainment solution will encourage customers around the country to celebrate their passion for the rich Hispanic culture anytime they want.”
Recent Time Warner Cable research revealed that more than 60 percent of Hispanic consumers preferred original Spanish-language content, but more than 63 percent of Spanish-dominant and 51 percent of bilingual Hispanic consumers had not watched a Free On Demand show or movie within the last month. To help fill this gap, Time Warner Cable partnered with Univision to offer an extensive library of premium Spanish-language content to their Time Warner Digital Cable costumers, at no additional cost.
“The partnership between Univision and Time Warner Cable allows us to bring our viewers more of the entertainment that they love, when they want it,” said Tonia O’Connor, Executive Vice President, Distribution Sales and Marketing for Univision. “We are proud to be part of Lo Mejor On Demand(TM) and are fully committed to helping Time Warner Cable enrich their Spanish-language offering.”
LMOD is available to Time Warner Digital Cable (including El Paquetazo) customers in New York, Los Angeles, Dallas, San Antonio and San Diego, with additional launches planned in 2010. The Univision Network programming available on LMOD ranges from the most popular shows like Cristina, Escandalo TV, Sabado Gigante (Giant Saturday), Republica Deportiva (Sports Republic), Nuestra Belleza Latina (Our Latin Beauty), Premios Juventud youth awards and Don Francisco Presenta, to exclusive behind the scenes footage and much more.
To see highlights from the Times Square event and experience anytime access to Univision programming, tune in to Lo Mejor On Demand(TM) on Time Warner Cable.
About Time Warner Cable
Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas – New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.
About Univision Communications, Inc.
Univision Communications, Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavision, the country’s leading Spanish-language cable network; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico; and Univision Interactive Media, which includes www.univision.com, the premier Spanish-language Internet destination in the U.S., and Univision Movil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.Univision.net.
SOURCE Time Warner Cable
