Miami, FL–(HISPANIC PR WIRE)–November 25, 2002–Jorge Hané, considered the international weight loss “Gurú”, was named a member of the Electronic Retailing Association (ERA) Board of Directors, an organization that unites 450 companies globally who sells products electronically (Television – Infomercials – and Internet). The announcement of Hané, creator of renowned natural weight loss dietary supplements Reduce Fat Fast, came during the annual ERA convention held in Las Vegas. The convention gathered over 2,500 participants, all of which are related to electronic retail sales, meaning they sell directly to the end users. The Board of Directors boasts presidents and/or representatives of prestigious companies, amongst them are Time Life Direct and television shopping network QVC.
For Hané, a native of Colombia who currently resides in Miami, and whose products and dietary supplements are successfully distributed in 68 countries, joining the select group of business people who manage the industry on a global level means becoming the voice of thousands of Hispanic who belong to the organization. According to Hané, “It’s an important recognition for Hispanics and me. I’m honoured to be the first to join this select organization, considering that all of ERA’s members since its inception in 1990 have been European or North Americans.”
In less than a month since the announcement, Jorge Hané has already been leading a “Latin Product Showcase” for the next ERA conference, which will take place in Miami on February 2003. The showcase is an exhibit with products from Latin American and Florida that are successfully sold electronically in the region, and can use the event as a launch platform to extend the reach of the product to other countries worldwide. “The objective is to boost business in our countries and help them grow internationally. This will be a unique opportunity for those wanting to exhibit its products in front of representatives from 150 countries,” added Hané.
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