FORT LAUDERDALE, FL,–(HISPANIC PR WIRE)–February 9, 2004–Porter Novelli today announced the appointment of Fernando Figueredo as director of the agency’s Latin American region. Figueredo, who will be based in Fort Lauderdale and also will serve as the general manager of that office, will lead client service and business development efforts in the region. He also will provide the agency with new expertise in reaching the growing Hispanic market in the U.S.
Figueredo is a senior counselor with more than 25 years of experience running regional and U.S. Hispanic communications programs. Most recently, he’s run his own firm while serving as a professor of public relations at Florida International University. Prior to that, he served as vice president of corporate communications for AOL – Latin America.
“Porter Novelli has a Latin America network that’s among the strongest in our industry, with owned and affiliate offices in nearly 20 countries in the region,” said Gary Stockman, CEO, Americas, for Porter Novelli. “Fernando’s leadership will strengthen our network still further, enabling the agency to meet the needs of a growing number of multinational clients. This will be particularly important as trade across the Americas becomes more open in the coming months and years.”
Prior to joining AOL, Figueredo served as vice president for corporate communications for the Latin American region at Lucent Technologies, where he was successful in raising awareness of the Lucent brand to the highest level of any of the company’s international regions. Before Lucent, Figueredo had been AT&T’s public relations regional director for the Caribbean and Central America, and had held the position of director for Hispanic markets for AT&T’s 13-state U.S. southern region. He worked with BellSouth as the company’s director of Hispanic markets, as well as in various other marketing, advertising and engineering assignments, both domestically and internationally.
Figueredo has been a speaker and panelist in numerous conferences and seminars in the United States and in Latin America. He has won several awards, including the Hispanic Magazine “Hispanic Achievement Award” in the category of “U.S.-Latin America Friendship.” In 1999, Figueredo received the prestigious Silver Anvil Award from the Public Relations Society of America for the top International Integrated Communications Program for that year.
Figueredo hold’s a master’s degree in business administration from Florida International University with an emphasis on marketing communications and a Bachelor of Science degree in industrial engineering from the University of Florida.
Porter Novelli has a regional presence of 19 offices in 18 countries in Latin America. The agency’s Florida office serves as the hub for many of its client’s pan-regional programs. Considered one of the top public relations firms in the Latin America region, Porter Novelli has an extensive team of professionals and provides a full-scope of communications services to its clients, including corporate and financial communications, crisis management, marketing communications and media relations.
Porter Novelli was founded in Washington, D.C., in 1972. Today, through its business-centered approach toward driving client objectives, Porter Novelli serves clients through its 100 offices in 60 countries. Porter Novelli is a wholly owned subsidiary of Omnicom Group, Inc., the leading global marketing and corporate communications company. For more information, please visit http://www.porternovelli.com.
For National Media
Erin Farrell, 212-601-8125
For Florida, US Hispanic Media
Isabelle Guerin, 954-745-3813