PR Newswire Commemorates Hispanic Heritage Month With Promotional and Educational Initiatives for...

PR Newswire Commemorates Hispanic Heritage Month With Promotional and Educational Initiatives for Communication Professionals

The month-long celebration includes interactive activities on Twitter, contest giveaways and a webinar


MIAMI, Sept 15, 2011 /PRNewswire-HISPANIC PR WIRE/ — PR Newswire, the global leader of innovative marketing and communications solutions, today announced its calendar of events and initiatives in honor of Hispanic Heritage Month, (Sept. 15th – Oct. 15th) aimed at providing marketers and bloggers informative content and tools to maximize online engagement with Latino audiences.

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“PR Newswire offers a suite of services that target the influential Hispanic market and seeks to continually engage with this audience through innovative products and relevant content,” said Dalia Paratore, director, Multicultural Products and Services, PR Newswire. “For this year’s Hispanic Heritage Month, in addition to offering a discount on our Hispanic services, we decided to kick it up a bit, encourage audience participation and develop exciting educational initiatives.”

Starting today, @prnhispanic followers can enter for a chance to win a complimentary registration (a $425 value) to next week’s Ninth Annual Hispanic Television Summit in New York City. To participate, @prnhispanic followers must tweet about a Hispanic TV personality that they think best represents the Latinos of today and include the Twitter hash tag #prnHHM. The winner will be chosen randomly on Monday, September 19th and announced via @prnhispanic.

Later in the month, on Thursday, September 29th, PR Newswire will be sponsoring the virtual LATISM (Latinos in Social Media) Twitter party, “Blogger Resources to Drive More Traffic.” Via @prnhispanic, PR Newswire will join two other panelists to discuss best practices for effective blogging and complimentary services available to support successful online communication. Three participants will be chosen to receive a complimentary Times Square photo distribution (a $525 value) where a photo is displayed on the 7,400 square foot digital Reuters Sign.

Throughout the entire month, in order to showcase top Hispanic blogs for marketers while also providing best blogger outreach practices, PR Newswire’s Blogger Relations Manager, Thomas Hynes, will select five Latino blogs of interest and influence to review and post on PR Newswire’s ProfNet Connect and Beyond PR blog.

The celebration of Hispanic Heritage Month culminates on October 19th with a free, one hour webinar entitled “Marketers as Publishers: How to Leverage Online Tools to Engage Latinos.” Participants will gain actionable best practice tips and hear case studies that could help enhance their Latino integrated communications campaign. Two webinar registrants will be selected at random to receive a complimentary annual subscription to Hispanic MEDIABase, the largest and most accurate web-based U.S. Hispanic media database. Webinar registration information will be coming soon.

In order to help guide marketers and communication professionals on how to successfully engage with Latino audiences, PR Newswire regularly produces content and encourages readers to explore recent white papers including, “Press Releases: Transforming Announcements into Engagement,” and “Content: Marketing ‘Currency’ that Accelerates Performance,” in addition to the brand new eBook, “Unlocking Social Media for PR.”

To learn more about the discounts on PR Newswire’s Hispanic Packages, click here. For more information on PR Newswire’s Hispanic Heritage Month initiatives, please email

*Winner/s may not transfer tickets to any pre-registered individual nor redeem for cash value.

About PR Newswire

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 57 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

CONTACT: Rachel Meranus, VP Marketing & Communications, PR Newswire, +1-201-360-6776,, or Meryl Serouya, +1-201-360-6009,

SOURCE PR Newswire Association LLC

PR Newswire Commemorates Hispanic Heritage Month With Promotional and Educational Initiatives for Communication Professionals