PR Newswire highlights importance of Hispanic outreach beyond Hispanic Heritage Month

PR Newswire highlights importance of Hispanic outreach beyond Hispanic Heritage Month


NEW YORK, Oct. 18, 2012 /PRNewswire-HISPANIC PR WIRE/ — Although 2012 Hispanic Heritage
Month has officially come to a close, the past year has proven to be a
buzz-worthy one for the increasingly influential Latino community in the U.S.,
with major news media outlets reporting extensively on their political, economic
and cultural impact.


PR Newswire considers the ongoing conversation and coverage among traditional
and social media as a reminder to communications professionals that they must
gain an understanding of the behaviors and needs of the Hispanic community and
maintain continued engagement with them throughout the year.  Hispanic
outreach should not only be limited to Hispanic Heritage Month campaigns, but
should also be considered an integral part of an ongoing, integrated communications strategy

Hispanic Heritage Month, however, remains a significant annual celebration
and in honor of this month, PR Newswire’s manager of blogger relations, Tom
Hynes, featured five unique and informative Latino blogs such as “The Other Side of the Tortilla” and
“Curves & Chaos” on PR Newswire’s Beyond PR blog.  He offers tips and
advice on how PR professionals can effectively engage with these online
influencers that cover industries from food and entertainment to travel and

In addition, Evelyn Tipacti, ProfNet’s Community Editor, recently led an
insightful Twitter conversation with Hugo Balta, coordinating producer
at ESPN and President of the National Association of Hispanic Journalists,
to discuss issues affecting the Hispanic media community, including content creation, job
opportunities and media competition.

For more information about PR Newswire’s suite of products that can help you
incorporate Hispanic outreach into your communications campaigns, click here: PR Newswire’s multicultural products.

To learn more about the impact of the Latino vote, visit:

About PR Newswire:

PR Newswire ( is the premier global provider of
multimedia platforms that enable marketers, corporate communicators,
sustainability officers, public affairs and investor relations officers to
leverage content to engage with all their key audiences. Having pioneered the
commercial news distribution industry 58 years ago, PR Newswire today provides
end-to-end solutions to produce, optimize and target content — from rich media
to online video to multimedia — and then distribute content and measure results
across traditional, digital, mobile and social channels. Combining the world’s
largest multi-channel, multi-cultural content distribution and optimization
network with comprehensive workflow tools and platforms, PR Newswire enables the
world’s enterprises to engage opportunity everywhere it exists. PR Newswire
serves tens of thousands of clients from offices in the Americas, Europe, Middle
East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and
PR Newswire

Meryl Serouya
Marketing and Communications Associate

SOURCE  PR Newswire Association LLC

PR Newswire highlights importance of Hispanic outreach beyond Hispanic Heritage Month