NEW YORK, Oct. 18, 2012 /PRNewswire-HISPANIC PR WIRE/ — Although 2012 Hispanic Heritage
Month has officially come to a close, the past year has proven to be a
buzz-worthy one for the increasingly influential Latino community in the U.S.,
with major news media outlets reporting extensively on their political, economic
and cultural impact.
PR Newswire considers the ongoing conversation and coverage among traditional
and social media as a reminder to communications professionals that they must
gain an understanding of the behaviors and needs of the Hispanic community and
maintain continued engagement with them throughout the year. Hispanic
outreach should not only be limited to Hispanic Heritage Month campaigns, but
should also be considered an integral part of an ongoing, integrated communications strategy.
Hispanic Heritage Month, however, remains a significant annual celebration
and in honor of this month, PR Newswire’s manager of blogger relations, Tom
Hynes, featured five unique and informative Latino blogs such as “The Other Side of the Tortilla” and
“Curves & Chaos” on PR Newswire’s Beyond PR blog. He offers tips and
advice on how PR professionals can effectively engage with these online
influencers that cover industries from food and entertainment to travel and
In addition, Evelyn Tipacti, ProfNet’s Community Editor, recently led an
insightful Twitter conversation with Hugo Balta, coordinating producer
at ESPN and President of the National Association of Hispanic Journalists,
to discuss issues affecting the Hispanic media community, including content creation, job
opportunities and media competition.
For more information about PR Newswire’s suite of products that can help you
incorporate Hispanic outreach into your communications campaigns, click here: PR Newswire’s multicultural products.
To learn more about the impact of the Latino vote, visit: http://www.multivu.com/players/English/57415-pr-newswire-latino-vote-2012
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