PR Newswire Launches New Hispanic Media Database

PR Newswire Launches New Hispanic Media Database



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NEW YORK, June 29 /PRNewswire-HISPANIC PR WIRE/ — Adding to its industry-leading multicultural communications suite of services, PR Newswire today introduced its Hispanic MEDIAbase(TM) service, a newly designed media intelligence tool that catalogues over 4,500 journalists and 2,000 media outlets catering to the Hispanic community.

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“The Hispanic MEDIAbase service is an essential tool for PR professionals looking to develop relationships with the increasingly influential Hispanic media,” said Dalia Paratore Salazar, director of PR Newswire’s Multicultural Products and Services. “Leveraging Hispanic PR Wire’s deep industry contacts, the Hispanic MEDIAbase service provides robust and up-to-date information for thousands of Hispanic media outlets that exist in the United States and Puerto Rico.”

The Hispanic MEDIAbase database enables users to conduct searches based on a reporter’s name or publication, as well as advanced searches based on criteria such as outlet type, state, city and Designated Market Area (DMA).

The launch of the Hispanic MEDIAbase service extends PR Newswire’s comprehensive suite of communications tools and services for engaging and interacting with the largest and fastest growing minority group in the U.S., according to the U.S. Census and the Pew Research Center. PR Newswire’s industry-leading resources for communicating with U.S. Hispanic audiences include: Hispanic PR Wire, the leading news distribution service targeted towards Hispanic media and opinion leaders; Hispanic Digital Network, the nation’s first and largest internet advertising network of U.S. Hispanic local media; ProfNet en Espanol, a forum for Spanish-language journalists, communications professionals and experts to connect and engage; and MultiVu Latino, which offers a full suite of media solutions for television, radio and the Internet targeted at the U.S. Hispanic market.

For more information on the Hispanic MEDIAbase and Hispanic PR Wire services, please contact multicultural@prnewswire.com or visit www.hispanicmediabase.com .

About PR Newswire

PR Newswire is the global leader in innovative communications and marketing services, enabling organizations to connect and engage with their target audiences worldwide.

Through its multi-channel distribution network, multimedia, audience intelligence, targeting, measurement and compliance services, PR Newswire helps corporations and organizations conduct rich, timely and dynamic dialogues with the media, consumers, policymakers, investors and the general public, in support of building brands, generating awareness, impacting public policy, driving sales, and raising capital.

Pioneering the commercial news distribution industry 56 years ago, PR Newswire connects customers with audiences in more than 170 countries and in over 40 languages through an unparalleled network of offices in 16 countries across North and South America, Europe, Asia, and the Middle East, and via unique affiliations with the leading news agencies across the globe. PR Newswire is a subsidiary of United Business Media Limited (http://www.ubm.com/ ) (UBM.L), a leading global business media company that serves professional commercial communities around the world. For more information, go to www.UBM.com .

Media Contacts:

Rachel Meranus, Vice President, Communications, PR Newswire at +1.201.360.6776 or rachel.meranus@prnewswire.com

Spanish Media Contact: Dalia Paratore Salazar, Director Multicultural Products and Services, at 954-838-7406 or dalia.salazar@prnewswire.com or dalia.elizabeth.salazar@gmail.com .

SOURCE PR Newswire Association LLC

PR Newswire Launches New Hispanic Media Database