PR Newswire Named Official Wire Partner of the Hispanicize 2012 Conference

PR Newswire Named Official Wire Partner of the Hispanicize 2012 Conference


NEW YORK, April 10, 2012 /PRNewswire-HISPANIC PR WIRE/ — PR Newswire, the global leader of innovative marketing and communications solutions, has been named the official wire partner of Hispanicize 2012 to be held from April 10-13, 2012, at the J.W. Marriott Marquis in Miami, Florida.

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Now in its third year, Hispanicize is designed to bring together brands, media, marketers, celebrities, filmmakers, innovators and bloggers in a unique, creative environment to network, share ideas and gain best practices to engage with their Latino audiences. The conference is also a launch pad for creative endeavors, new products, technologies, marketing campaigns and more.

“This year’s event is jam packed with more than 85 activities that feature Latino celebrities, cultural influencers, bloggers and more,” said Manny Ruiz, creative director and organizer of Hispanicize 2012. “We’re excited to have PR Newswire on board. Their participation and visibility at this national event will help inform attendees and participating companies about the suite of communication services they can offer whether a company is preparing for a product launch or promotion of a new film.”

Hispanicize 2012 will include a variety of informative sessions covering advertising, blogging, PR, social media and search. PR Newswire’s Director of MultiVu Latino, Manny Santos, will be a featured speaker in the session “Is Your Brand Ready to Engage Latinos Online?,” taking place at 12:30 ET on Tuesday, April 10th. The session will explore the key elements of a successful social media strategy, discuss how to generate sustained engagement with your audience, and the use of traditional media, multimedia and branded content as part of a holistic approach to marketing communications.

“Communicators are constantly rethinking their marketing and PR strategies to keep up with changing technologies, industry trends and diverse audience needs,” said Manny Santos, director, MultiVu Latino, PR Newswire. “PR Newswire, too, is continually enhancing services and developing new products to help meet these needs. Hispanicize provides an opportune setting to connect with hundreds of innovators, marketers and industry influencers to share new ideas and discuss emerging strategies.”

PR Newswire’s MultiVu Latino division offers a suite of multimedia distribution, broadcast production and reporting services tailored for Latino audiences. To learn more, click here.

About PR Newswire:

PR Newswire ( is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end to end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world’s largest multi channel, multi cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world’s enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia Pacific region, and is a UBM plc company.

About the Hispanicize:

Hispanicize 2012 (, the annual Latino trends event, brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on creative ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos. Hispanicize 2012 is the brainchild of Hispanic media entrepreneur Manny Ruiz, founder of Hispanic PR Wire.

Hispanicize 2012 is a partner of Hispanicize, the Hispanic Public Relations Association (HPRA) and the Public Relations Society of America (PRSA).

Media Contacts:

Rachel Meranus

Vice President, Marketing and Communications

PR Newswire


Meryl Serouya

Marketing and Communications Associate

PR Newswire


SOURCE PR Newswire Association LLC

PR Newswire Named Official Wire Partner of the Hispanicize 2012 Conference