PrensAmerica, Corp., publisher of La Raza Newspaper, the largest US Sunday Hispanic...

PrensAmerica, Corp., publisher of La Raza Newspaper, the largest US Sunday Hispanic Weekly, Acquires Minority Interest in Hispanic Digital Network



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Chicago, IL–(Hispanic PR Wire)–November 19, 2003–PrensAmerica, Corp., publisher of La Raza Newspaper of Chicago, announced today that it has acquired a minority interest in Hispanic Digital Network (HDN), the nation’s first network of Hispanic publications online. Financial terms of the deal were not disclosed.

“PrensAmerica is excited about the opportunities that HDN can afford Latino publishers across the country to join the first network of US Hispanic publications on the Internet,” stated Robert J. Armband, CEO of PrensAmerica and publisher of La Raza Newspaper. “Our mission for HDN is to help facilitate its growth into becoming a robust network comprised of quality publications that generate millions of visitors each week. To this end, HDN will become a leading Internet business providing a win-win situation for both publishers and the Hispanic advertising industry.”

“PrensAmerica’s support and market expertise brings added depth to HDN, positioning the network for rapid national expansion,” said Manny Ruiz, CEO of HDN and its sister company Hispanic PR Wire. “We’re especially blessed to have Roberto on board because he’s one of the leaders in the national Hispanic print arena and he brings to HDN the perspective of a publisher who intimately understands Latino publishing on the Internet, as well as, the Hispanic advertising business.”

In 1996, La Raza Newspaper became one of the first Hispanic publications to establish an Internet web site. The publication has won many awards for their site and has also attracted several major advertisers, including, Sears, AT&T, Granger and more. Miguel Mendez, PrensAmerica’s web master, stated that, “with HDN, we’re preparing to re-launch a tremendous software solution that is easy to use and has a better look than most daily publications from either side of the border.”

HDN’s mission is to build the premier network of Hispanic publications on the Internet by providing free, customized news Web sites and free Web hosting to Hispanic-focused publications nationwide. Publications that currently have a Web site can participate fully or partially in HDN. HDN news Web sites are characterized by their ease of use, professional look and sophisticated technology. Each Web site features news/photo, classifieds, community calendar and advertising posting systems that are fully Internet-based.

HDN subscriber publications also receive free marketing, technical training and technical support for their websites. Member publications will have the ability to generate advertising revenues from their own locally designated ads, from network ad buys, from online classifieds and more.

In addition to providing free services, HDN will also serve as a Hispanic Internet media-placement agency, representing its subscribing members individually and collectively.

About PrensAmerica, Corp.

Prensamerica Corp. was created earlier this year when Hispania Capital Partners acquired Rossi Publications, Inc. The company was established to expand the influence of the La Raza trademark in the Midwest and to target other leading U.S. Hispanic publishing properties for merger and/or acquisition. Currently, PrensAmerica, Corp. has three divisions including, newspaper, business directory, and Internet publishing.

PrensAmerica, Corp. is a Hispanic owned and operated business enterprise.

About Hispanic Digital Network

Set to launch officially in December, Latino-owned and operated Hispanic Digital Network (HDN) is the nation’s first network of Hispanic publications on the Internet. HDN provides a free Web solution (software for customized news Web sites) for U.S. Hispanic publications and also represents them individually and collectively as a Hispanic Internet media-placement agency. HDN news Web sites are characterized by their ease of use and sophistication. Each Web site features news editorial, classifieds, community calendar and advertising posting systems that are fully Internet based. HDN Member publications have the ability to generate advertising revenues from their own locally designated ads, from network ad buys, from online classifieds and more.

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Contact:

PrensAmerica

Robert Armband

(773) 273-2901

or

Hispanic Digital Network

Bill Gato

(305) 971.7989

PrensAmerica, Corp., publisher of La Raza Newspaper, the largest US Sunday Hispanic Weekly, Acquires Minority Interest in Hispanic Digital Network