Ushering in the New Transcultural Paradigm at the March 20, 2014 Multicultural...

Ushering in the New Transcultural Paradigm at the March 20, 2014 Multicultural Media Forum


NEW YORK, Jan. 27, 2014 /PRNewswire-HISPANIC PR WIRE/ — Evan Shapiro, President of Pivot TV; Artie Bulgrin, SVP, Research & Analytics for ESPN; Julio Arrieta, Managing Director, Brand Leadership for Lopez Negrete; Michelle Rice, EVP, Affiliate Sales & Marketing for TV One; Michael Nathanson, Senior Research Analyst for MoffettNathanson; and Jose Villa, President of Sensis Agency are among the media industry thought-leaders confirmed to participate in the 14th Annual Multicultural Media for Multicultural America Forum on March 20, 2014 at New York City’s Edison Ballroom. The event is hosted by research company Horowitz Associates Market & Multicultural Research. The theme for the 2014 Forum is “Transcending Multiculturalism.”

The Multicultural Media Forum is a unique, research and strategy-driven event attended yearly by roughly 400 executives and decision-makers from the media, advertising, technology, and financial industries. Originally conceived as a summit to call the industry’s attention to the then-untapped value of multicultural consumers to businesses across the media spectrum, the Forum was the first and remains the leading event focused on the media consumption behaviors, attitudes, and demands of America’s diverse “new general market.”

“Our main objective for this year’s Forum is to usher in our new paradigm of ‘transculturalism,'” notes Adriana Waterston, SVP, Marketing & Business Development for Horowitz Associates. “Today’s audiences are not only multicultural, they are transcultural—a generation of consumers for whom diversity is a given, with myriad cultures and influences naturally woven into their daily lives and experiences. There will always be a market and a desire for multicultural, in-language, and culturally-relevant content, but there is growing demand from today’s new general market for mainstream content that tells stories that reflect the vibrant diversity inherent in our nation’s character. Diversity can’t just be an afterthought—it must be built in from the ground up.”

Waterston will set the framework for the day by presenting findings from three industry consumer studies, including quantitative survey data and qualitative ethnographic data, to give a comprehensive view of multicultural consumers and how they think, feel, and act regarding media and entertainment. Other highlights include a case study from Comcast’s Accessibility team; an advertising panel focusing on the current debate in the industry of total market vs. multicultural marketing ideologies; and the closing panel session featuring top media analysts and executives sharing their forecasts for the future of the TV and media industry.

Attendees of the Forum will be entered in a raffle to win a grand prize trip for two to Paris, courtesy of loyal sponsor TV5MONDE.

For the full working agenda, more information, and to register: .

Through February 21, the Early Bird registration rate is $249.

The event begins at 8:30 am. Walk-ins are welcome, but pre-registration is strongly recommended. To register, visit: or contact Stephanie Wong: (914) 834-5999,

SOURCE Horowitz Associates Market & Multicultural Research

Ushering in the New Transcultural Paradigm at the March 20, 2014 Multicultural Media Forum