Do Your Eyes Thirst for Comfort?

Do Your Eyes Thirst for Comfort?

Introducing New ACUVUE(R) ADVANCE(TM) Brand Contact lenses with HYDRACLEA(TM) -- Breakthrough HYDRACLEAR(TM) Wetting Agent and Revolutionary Design Provides Exceptional Long Lasting Comfort --


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JACKSONVILLE, Fla.–(HISPANIC PR WIRE)–February 4, 2004–Let’s face it: Days spent staring at a computer screen can take a toll on the comfort and appearance of your eyes. If you wear contacts, by four o’clock your eyes may be dry, scratchy, red and uncomfortable. Perhaps this is why 2.7 million people stopped wearing contact lenses last year alone – with discomfort cited as the number one reason. Thanks to a new brand of contact lenses from VISTAKON(R), Division of Johnson & Johnson Vision Care, Inc., those days of discomfort may be more manageable.

Introducing ACUVUE(R) ADVANCE(TM) Brand Contact Lenses, the first and only lens to combine the best features of today’s leading contact lenses into one. Using a remarkable material called HYDRACLEAR(TM), ACUVUE(R) ADVANCE(TM) Brand lenses offer exceptional long lasting comfort proven to last up to nine hours. And the eyes speak for themselves: ACUVUE(R) ADVANCE(TM) provides three times more oxygen than the leading contact lens brand. In a recent clinical trial using ACUVUE(R) ADVANCE(TM), new contact lens wearers experienced minimal eye redness that was comparable to those who wore no lenses.

“Many of my patients complain that their eyes are dry and irritated by the end of the day,” says Dr. Carlos Mauri, a Miami Optometrist. “This breakthrough lens solves that problem. It will allow contact lens wearers to wear their lenses comfortably throughout the day and into the evening.”

Finally there’s relief for lens wearers, hope for those who have dropped out reluctantly and want to wear lenses again (approximately 11 million Americans) and incentive for those who want to try lenses but were afraid of the uncomfortable side effects.

A Closer Look

While contact lens innovation has come a long way, there hasn’t been a lens that combines the best innovations, until now. Traditional hydrogel lenses are comfortable and allow the eye to stay moist, but don’t allow the eye to “breathe.” Silicone hydrogels allow the eye to breath, but are not as comfortable.

HYDRACLEAR(TM), the internal wetting agent in ACUVUE(R) ADVANCE(TM), wets the lens from the inside out. The addition of the moisture rich element enables ACUVUE(R) ADVANCE(TM) to provide exceptional long lasting comfort. . . all day long.

Eyes are most often the first feature people notice, so no one wants them to look tired and red. New ACUVUE(R) ADVANCE(TM) Brand Contact Lenses, made with a revolutionary new design, allows the eye to breathe and offers three times more oxygen than the leading contact lens brand to help keep eyes comfortable and healthy.

In addition, these lenses experience very low protein build-up and offer the highest level of UV-blocking†* available in today’s soft contact lens market, with more than 90 percent of UVA rays and 99 percent of UVB rays blocked†.

Satisfaction Guaranteed

In clinical trials, 87 percent of ACUVUE(R) ADVANCE(TM) Brand wearers reported they were still comfortable after nine hours or more of wear, compared to 69 percent of wearers of Focus(R) Night & Day(TM) (silicone hydrogel). ACUVUE(R) ADVANCE(TM) lenses also were rated better than Focus(R) Night & Day(TM) in overall clarity of vision in daily activities and reduced eye redness.

Beginning in February 2004, ACUVUE(R) ADVANCE(TM) will be available in the offices of eye care professionals throughout the US and Canada. It will be priced at approximately $25-$30 per box and each box contains six lenses.

ACUVUE(R) ADVANCE(TM) is backed with a satisfaction guarantee – if you are not 100% satisfied with this great product, you can return them and get your money back. Visit http://www.acuvue.com to get complete offer details.

About Johnson & Johnson Vision Care, Inc.

VISTAKON(R), Division of Johnson & Johnson Vision Care, Inc., pioneered the concept of disposable contact lens wear in 1987 with the introduction of ACUVUE(R) Brand Contact Lenses. The ACUVUE(R) Brand family of lenses is the most prescribed by Eye Care Professionals worldwide today. VISTAKON(R), headquartered in Jacksonville, Fla., manufactures and markets the first, second, and third best-selling contact lenses in the world: ACUVUE(R) 2 Brand Contact Lenses, 1·DAY ACUVUE(R) Brand Daily Disposable Contact Lenses and ACUVUE(R) Brand Contact Lenses.

The ACUVUE(R) Brand BIFOCAL Contact Lenses is the number one prescribed bifocal contact lens in the United States. VISTAKON(R) also manufactures ACUVUE(R) Brand TORIC Contact Lenses for people with astigmatism. ACUVUE(R) 2 COLOURS(TM) Brand Contact Lenses allows people to change their eye color every day or for a special occasion. With the introduction of ACUVUE(R) ADVANCE(TM) Brand Contact Lenses with HYDRACLEAR(TM), VISTAKON(R) provides a family of products to meet the majority of vision care needs.

ACUVUE(R), ACUVUE(R) ADVANCE(TM), HYDRACLEAR(TM) and VISTAKON(R) are trademarks of Johnson & Johnson Vision Care, Inc.

† Helps protect against transmission of harmful UV radiation to the cornea and into the eye.

* WARNING: UV-absorbing contact lenses are NOT substitutes for protective UV-absorbing eyewear such as UV-absorbing goggles or sunglasses because they do not completely cover the eye and surrounding area. You should continue to use UV-absorbing eyewear as directed. NOTE: Long term exposure to UV radiation is one of the risk factors associated with cataracts. Exposure is based on a number of factors such as environmental conditions (altitude, geography, cloud cover) and personal factors (extent and nature of outdoor activities). UV-Blocking contact lenses help provide protection against harmful UV radiation. However, clinical studies have not been done to demonstrate that wearing UV-Blocking contact lenses reduces the risk of developing cataracts or other eye disorders. Consult your eye care practitioner for more information.

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CONTACT:

Edelman

Jennifer Gordon-Conde, (212) 704-4523

Do Your Eyes Thirst for Comfort?