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ANGELES, March 19 /PRNewswire/ — Since 1974, the marketing giant Lexicon
Marketing has been helping its Hispanic customers achieve the American dream
through their pioneering English language learning product — Ingles sin
Barreras(R). Today, it announced
the launch of its new, bilingual vocational school, Profesiones sin
Barreras(TM), to help Hispanics realize yet another significant part of that
dream — job advancement.
sin Barreras is a distance-learning institution dedicated to serving the
vocational training needs of the adult Spanish-speaking community in the U.S.
Approved and regulated by the Colorado Department of Higher Education, Private
Occupational School Board, Profesiones sin Barreras offers bilingual diploma
programs for careers in the most in-demand industries.
sin Barreras is committed to broadening the professional and financial
opportunities available to the Spanish-speaking members of the American
workforce. The School achieves its mission by appreciating the unique needs of
its students and by offering programs that reflect current employment trends to
ensure that its self-directed, distance-learning courses equip students with job
skills essential for success. Profesiones
sin Barreras’ initial course offerings include Medical Office Assistant, Start
Your Own Business, Construction, and Sales and Customer Service.
Students can enroll over the phone or online and pursue their courses at
their own pace.
company was founded on the belief that by providing Hispanics with the right
tools and education, they can succeed and achieve their dreams for a better
future," said Valeria Rico, President of Lexicon Marketing and Profesiones
sin Barreras. "We are pleased
to be able to offer our market a trustworthy, distance-learning school, that
provides our students with a 100% bilingual choice for their educational
sin Barreras provides students with dedicated support from academic advisors,
tutors, and course instructors, all of whom are readily available to respond to
any questions and concerns. Learning materials are created in bilingual, engaging,
and accessible formats specially tailored to the needs of working adults.
sin Barreras will address a significant educational problem in the US by
offering alternative solutions to the roughly 2M Hispanic youths who are high
school dropouts in addition to the millions of Hispanic adults in the workforce
who lack the skills to apply for the jobs most in demand.
According to the US Department of Education, in October 2005
approximately 3.5 million 16 to 24-year-olds were not enrolled in high school
and had not earned a high school diploma or GED.
These dropouts accounted for 9.4% of the 16 to 24-year-old population.
The percentage of Hispanics ages 16 to 24 who were dropouts is
consistently higher than that of Whites or Blacks throughout their 33-year
longitudinal study. While Hispanics
born outside the US had the largest percentage dropout rate (36.5%), first and
second generation Hispanic youth are also much more likely to be dropouts than
were non-Hispanic youth (13.9% and 11.6%, respectively).(1)
Hispanic workers have seen significant gains in employment over the past two
years, the concentration of these jobs has been in relatively low-skill
occupations. In 2004, 81% of new
jobs for foreign-born Latinos and 76% of new jobs for native-born Latinos were
in occupations requiring minimal formal education.
In contrast, 64% of new jobs for native-born white workers were in
occupations requiring a college degree or more.
The average income of those aged 18-65 who have not completed high school
was roughly $20,100 in 2005 v. $29,700 for those who had completed their high
school education including those with a GED.
This difference in earnings potential and disparity in educational
outcome foresees a long term widening of the gap between Hispanics and other
ethnic groups in terms of earnings potential.
with Highest Growth: Employment Distribution
% of Total
Eating, Drinking, Lodging
Hospitals and Health Svcs
Pew Hispanic Center, Latino Labor Report, 2004.
Cluster of Hispanic Workers (in thousands)
Born Distribution Born
666 8% 326
Source: Pew Hispanic Center,
Latino Labor Report, 2004.
these statistics, there is a clear need to provide educational resources to
Spanish speakers to help enhance their earnings potential and move them into
higher-skill and higher paying occupations.
One avenue of career enhancement or career change for many is
post-secondary vocational education. While readily available in the general
English-speaking market, there has been no major provider of such services to
Spanish dominant or bilingual learners. Profesiones
sin Barreras will fill that gap with culturally relevant, easy to use, state of
the art learning materials to help Hispanics achieve their goals.
sin Barreras is headquartered in Westminster, Colorado.
For more information, contact Ian Creager at (303) 428-4977.
Marketing Group is the developer and marketer of Inglés sin Barreras(R), the
world’s best selling video-based English learning program.
Inglés sin Barreras is Spanish for "English without Barriers"
which summarizes our approach to the Hispanic market.
Our mission is to enrich the lives of Hispanic families by offering
opportunities in the areas of education, well-being and financial prosperity. Our current product and service portfolio includes:
Ingles sin Barreras, THE English language learning product for Spanish
speakers; Disney’s World of English, a children’s literacy and English language
course; Olympia(TM) Housewares and Bienestar sin Barreras(TM), a healthy,
cookware system that comes with an educational course on wellness and nutrition;
Computación sin Barreras(TM), a computer learning course that is sold along
with a computer; Viva sin Barreras(R), a catalog of products to enhance the
lives of Hispanic families; Seguros sin Barreras(R), offering quality insurance
products; and Crédito sin Barreras(R), offering innovative financing products
to meet our customers needs. Today, Lexicon continues to eliminate barriers and
contribute to the advancement and achievement of Hispanics in the United States
and abroad both through our businesses as well as through our non-profit
foundation, the Sin Barreras Foundation(TM).
For more information about Lexicon visit www.lexiconmarketing.com
Laird, J., DeBell, M., Kienzl, G., and Chapman, C. (2007).
Dropout Rates in the United States: 2005 (NCES 2007-059).
U.S. Department of Education. Washington,
DC: National Center for Education Statistics.
Retrieved January 31, 2008 from http://nces.ed.gov/pubsearch