PROFMEX, SABEResPODER and AT&T Unite to Reach Out to Spanish-Speaking Consumers About...

PROFMEX, SABEResPODER and AT&T Unite to Reach Out to Spanish-Speaking Consumers About Telecom Services

New educational telecommunications guide will be available in select Texas, California and Illinois cities


San Antonio, TX–(HISPANIC PR WIRE)–October 25, 2006–AT&T Inc. (NYSE: T) announced today a first-of-its-kind alliance with nonprofit organizations PROFMEX and SABEResPODER to publish, promote and distribute a Spanish-language telecommunications guide. With this guide, Spanish-speaking consumers will be able to choose the right telecommunications services so that they remain in touch with family and friends across the country or worldwide.

The comprehensive guide, titled “Telecommunications in the 21st Century,” walks consumers through the different terminology and offers for popular telecom services, such as local and long distance calling plans, wireless plans, calling cards, high speed Internet and digital satellite TV. It provides tips on how to choose the best service plan to meet individual needs and budgets. Each section provides important information from SABEResPODER (Knowledge is Power) that protects consumers from deceptive “too good to be true” offers. In addition, consumers will learn how to enroll in do-not-call lists and how to report complaints.

A study by PROFMEX, an independent, nonprofit research organization, discovered that 79 percent of the foreign-born Mexican population in the U.S. talks to family abroad at least once a month. These consumers rely upon higher-priced calling cards or pay-per-minute plans instead of evaluating other options. Also, many consumers do not review their phone bills for accuracy and continue to make expensive long distance and internationals phone calls.

“We want Mexican consumers to make informed decisions when selecting their home or business telecom services,” said Amir Hemmat, vice president of development of PROFMEX. “Because there are so many providers, services, and plans in the market today, the decision-making process is much harder than it was 10 years ago, when you would just connect a phone line and be done with it. These simple guidelines will help consumers ask the right questions and evaluate the plans that best fit their communications needs.”

The new guide, with an initial print run of 150,000 copies, will be available starting October 25 at Mexican consulates in Austin, Dallas, El Paso, Houston, Laredo, San Antonio, Chicago, Fresno, Los Angeles, Sacramento, San Diego and San Francisco. PROFMEX and SABEResPODER have also successfully published and distributed more than 4 million guides on other important topics for U.S.-based Hispanics, such as basic banking, over-the-counter medicines, health insurance, and higher education. All of the guides are simple to follow and are filled with photographs with the purpose of creating an easy-to-understand, show-and-tell experience for the reader.

“We are excited about contributing to this educational effort that underlines our commitment to helping Spanish-speaking consumers better understand AT&T services and to answer their questions, whether they call our bilingual service centers or visit our multilingual Web sites,” said Jason Pastrano, AT&T director of Multicultural Marketing. “We’re always looking for new and innovative ways to reach out to consumers so that they have options when it comes to selecting their communications and entertainment services. We strive to be their company of choice when it comes to delivering these services.”

AT&T has a long heritage of supporting the communities in which it does business. The AT&T Foundation, philanthropic arm of the company, supports efforts that strengthen diverse communities nationwide, particularly those with an emphasis on education and technology, and those that benefit underserved populations. Hispanic magazine recently named AT&T Inc. to its annual “Corporate 100” list for its continuous proven record of promoting workforce diversity and for contributing to more than 290 Hispanic-serving organizations through AT&T Foundation grants, donations and other corporate contributions.

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About AT&T

AT&T Inc. is one of the world’s largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 57.3 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at


PROFMEX is a 501(c)(3) non-profit research organization that conducts independent analysis of Mexico’s “model” of development and its role in world affairs. PROFMEX includes a worldwide membership of 105 universities, organizations, and think-tanks as well as more than 700 individual members throughout the globe.


SABEResPODER mission is to Entice, Engage, Educate & Empower the Spanish speaking communities in the United States to help them become more informed, confident, and active participants in American society. SABEResPODER integrated holistic campaigns include the development of educational guidebooks that are highly sensitized in content, linguistics, and cultural norms.

(C) 2006 AT&T Knowledge Ventures. All rights reserved. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand.

For more information, please review this announcement in the AT&T newsroom at http:// and in Spanish at

PROFMEX, SABEResPODER and AT&T Unite to Reach Out to Spanish-Speaking Consumers About Telecom Services