CEA’s MECP Program Launches Spanish Language Study Guide and Test; Translated Material...

CEA’s MECP Program Launches Spanish Language Study Guide and Test; Translated Material Makes Mobile Electronics Industry Profession More Accessible to Latinos



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Arlington, VA–(HISPANIC PR WIRE – BUSINESS WIRE)–May 31, 2006–The Consumer Electronics Association’s (CEA(R)) Mobile Electronics Certified Professionals (MECP) program today announced that the program’s Basic Study Guide and Basic Installer Exam now are available in Spanish, further facilitating the education of Latino mobile electronics industry professionals. The MECP Program trains and certifies installers on the techniques to install automotive electronics products properly and tests sales professionals on the basics of mobile electronics sales and systems design.

The training and testing materials, now available in Spanish and English, cover apprentice-level topics such as basic automotive electronics, installation technique and shop safety. The MECP program materials also cover the critical basics of mobile products including: mobile entertainment, navigation, wireless communication and vehicle security.

“Feedback from existing MECP installers directly led to this new Spanish language content,” said Todd Ramsay, consultant for CEA’s MECP Program. “We want to make the program easily accessible to those who value it most and research shows the Latino community holds a great interest for in-vehicle products. Now, a career in mobile electronics installation is more attainable to the community, as well.”

The Latino community is now the nation’s largest ethnic group, consisting of more than 27 million adult consumers. Mobile electronics products with superior sound quality and a reliable warranty were of high importance to more than 90 percent of the Latinos surveyed in CEA’s 2004 Five Consumers to Watch study and 49 percent stated they were among the first of their friends to purchase new technology (18 percent higher then the average).

Both the English and Spanish versions of the study guide may be purchased at http://www.MECP.com. Installers who wish to take the exam at one of Thompson Prometric’s nationwide test centers will also have the option of choosing a Spanish speaking proctor.

About MECP:

The Mobile Electronics Certified Professional (MECP) program is the only nationally recognized program that certifies mobile electronics installers and sales people on the installation techniques and capabilities of automotive information technology, entertainment, navigation and safety/security systems. MECP issues Basic Installer, Advanced Installer, Master Installer and Mobile Product Specialist certifications to mobile electronics professional who pass a written exam and meet the professional experience criteria. Installers are recertified every two to four years and are encouraged to progress toward achieving Master Installer certification. Owned and operated by the Consumer Electronics Association has certified more than 25,000 installers since its creation in 1991. Nearly, 10,000 professional at thousands of retail locations across the county hold current MECP certifications and more than 5,000 installers take the certification exam annually.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels.

Combined, CEA’s members account for more than $125 billion in annual sales. CEA’s resources are available online at http://www.CE.org, the definitive source for information about the consumer electronics industry.

CEA also sponsors and manages the International CES – Defining Tomorrow’s Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

UPCOMING EVENTS

— The 10th Annual Consumer Electronics CEO Summit – June 21-24, 2006, Southampton, Bermuda

— 2006 SINOCES – July 7-10, 2006, Qingdao, China

— 2006 CEA Summer Technology and Standards Forum – July 24-28, 2006, Coronado, CA

— CEA Industry Forum – October 16-18, 2006, San Francisco, CA

— 2007 International CES – January 8-11, 2007, Las Vegas, NV

CEA’s MECP Program Launches Spanish Language Study Guide and Test; Translated Material Makes Mobile Electronics Industry Profession More Accessible to Latinos