Proteus Scores Deal with Andres Cantor to Offer ‘GOOOAL!’ Ring Tone and...

Proteus Scores Deal with Andres Cantor to Offer ‘GOOOAL!’ Ring Tone and More; The Voice of Soccer and Top Telemundo Sports Personality Goes Mobile



SHARE THIS ARTICLE

Washington, DC–(HISPANIC PR WIRE – BUSINESS WIRE)–November 11, 2004–Proteus, Inc., a leading creator and developer of mobile entertainment and a unit of Telitas US, Inc., has reached an agreement with Telemundo Network sports personality Andres Cantor to feature his famous “GOOOAL!” call as a downloadable ring tone for mobile phones.

“As we’ve seen through our experience creating wireless applications with FOX Sports, mobile phone users have exhibited a strong appetite for sports-related content,” said Russell Kagan, managing director of Proteus. “We’re excited to be making this unique and popular sports call available in the form of a ring tone. This is one of many unique content initiatives Proteus has initiated to reach out to the growing Hispanic wireless market.”

In addition to being the most recognized voice of soccer in America, Cantor has recently ventured outside the realm of sports broadcasting and programming. He has become a published author, he hosts a daily syndicated radio program, and is in the process of developing a prime-time reality series for Telemundo for which he will serve as executive producer and host. With this announcement, his voice can be heard not only on television and over the air via radio, but now on mobile phones world-wide.

“I am thrilled to be working with this new technology,” stated Cantor. “Soccer is a passion that can’t be described in words and when I scream GOOOOOOAL! I know that the joy I feel at that moment is shared by millions around the world. Now everyone will be able to carry that moment of joy with them everywhere they go.”

Added Raul Mateu, senior vice president and head of the William Morris Agency’s Miami office, which represents Cantor: “Americans started to pay attention to Spanish media in the summer of 1994 when the country first heard the most exciting call in all of sports during the World Cup. Andres Cantor is a true pioneer and his voice is one of the most recognized around the world.”

Proteus will market “GOOOAL!” through its existing relationships with all wireless carriers in the U.S. It will also work with its global partners at Telitas AS and For-Side.com to bring the voice of Andres Cantor to mobile phone users throughout the world.

About Andres Cantor

The voice of soccer in America and the top sports personality at the Telemundo Network (http://www.telemundo.com), Andres Cantor brings his unique style, knowledge and energy wherever he goes. Previous to joining Telemundo, Cantor was Univision Network’s top soccer play-by-play announcer for 13 years. Cantor, whose “Goooal!” call punctuates his fast-paced work when calling soccer matches, made his English language debut as the play-by-play announcer for NBC Sports during the 2000 Summer Olympics in Sydney. His hiring was the catalyst for NBC’s commitment to carry every Olympic soccer game over its various networks. Cantor has been described as a key figure in the growing awareness of soccer in the U.S., and was recently named the ninth most influential person in the game of soccer by Soccer America magazine. In 1994, the American Sportscaster Association named him “Sports Personality of the Year”, an honor previously bestowed upon John Madden and Dick Vitale. That same year he also won an EMMY for individual achievement for his play-by-play of the World Cup.

Cantor’s distinguished track record as a sports journalist began in 1979 as a writer covering international soccer events for magazine publisher Editorial Atlantida. He started his broadcast career for Radio Mitre of Buenos Aires, Argentina, where he covered the ’84 Olympics. Other career highlights include coverage of five World Cups (Spain ’82, Mexico ’86, Italy ’90, U.S. ’94) and two European Cups (Germany ’88 and Sweden ’92). He can be heard daily on Futbol de Primera (http://www.laradiodelmundial.com), his syndicated radio program which is broadcast in over 40 markets in the U.S. In 1996, Simon & Schuster published his first book entitled “GOOOAL: A Celebration of Soccer.”

About Proteus

Proteus, a unit of Telitas US, Inc., is the leading partner to top entertainment and consumer brands seeking to extend their offerings to the mobile audience. Proteus creates, develops, and distributes premium mobile content and services such as messaging applications, games, ringtones, multimedia, and interactive television, and offers connectivity with all major U.S. wireless carriers, with the ability to reach over 165 million mobile subscribers. Proteus was the first company in the U.S. to bring wireless applications to the mainstream television audience with FOX Sports’ broadcast of Super Bowl XXXVI in 2002, and partnered with FOX Sports to produce Cingular Virtual Crew Chief (NASCAR on FOX) in 2002, which marked the first usage of two-way SMS interactivity in a U.S. television broadcast. Most recently, Proteus has produced mobile entertainment content for Discovery Communications, HBO (including “The Sopranos” and “Sex and the City”), and industry-leading sweepstakes-driven promotions for NBC’s coverage of the 2004 Olympic Games; additional clients include FOX Sports, ABC, and Univision Communications. Founded in 1996, the company is headquartered in Washington, D.C., with offices in New York City and San Francisco. For more information, please visit http://www.proteus.com.

–30–JC/ny*

CONTACT:

The Lippin Group/NY

Don Ciaramella, 212-986-7080

or

Matt Biscuiti, 212-986-7080

or

The Lippin Group/LA

Jennifer Price, 323-965-1990

Proteus Scores Deal with Andres Cantor to Offer ‘GOOOAL!’ Ring Tone and More; The Voice of Soccer and Top Telemundo Sports Personality Goes Mobile