Publix and Procter & Gamble join the fight against breast cancer with...

Publix and Procter & Gamble join the fight against breast cancer with the first annual ‘Women’s Health: Early Detection & Prevention’ and ‘Awareness is Love’ program

With the help of singer/songwriter Soraya and La Liga Contra Cancer, the new campaign will create awareness about breast cancer


Cincinnati, Ohio—(HISPANIC PR WIRE)–May 30 2003–The Procter & Gamble Company and Publix announced today the beginning of its breast cancer awareness seminar “Women’s Health: Early Detection & Prevention”, with singer/songwriter and breast cancer survivor, Soraya, and La Liga Contra Cancer. The Seminar will take place on June 3rd, 2003 at 6:30pm at the Douglas Entrance Courtyard, 800 Douglas Road, Coral Gables. The program will include presentations by Javier Romero, AMOR 107.5 on-air personality; Martha Flores, Radio Mambi on-air personality and breast cancer survivor.

Through its brands — Crest(R), H&S(R), Pantene(R), Charmin(R), Pampers(R), Bounty(R), Tide(R), Downy(R), Dawn(R), Gain(R), Always(R), Secret(R), Sunny D(R)—Procter & Gamble seeks to alert Latinas about the high incidence of breast cancer and to educate them about how early detection through mammography, clinical breast exams and breast self-exams can save their lives.

The “Awareness is Love” program will be held at participating Publix retail stores beginning on May 15th and running through the month of June. The La Liga Vehicle of Hope will visit participating retail stores. In addition, when consumers purchase two select P&G brands, they will receive a free “Awareness is Love” breast health kit containing Soraya’s CD which includes her survivor-inspired song and video “No one Else” and a special message in which she narrates her survival story presented in English and Spanish. The program is designed to create awareness about breast cancer through educational materials. This program will be just one component of a bigger campaign by Publix. During the month of June, Publix will donate to La Liga Contra el Cancer 10 cents from every participating Procter & Gamble brand that is purchased by consumers up to $100,000.

“The Women’s Health: Early Detection & Prevention Seminar” is part of Publix commitment to the well being of Latinas in the Miami area”, indicated Maria Rodamis, Community Affairs Manager for Publix Miami Division. “We want women to understand that beauty can not be accomplished without good health. Being conscious about the risks of breast cancer and how to detect it on time can save their lives.”

In the United States, a woman is diagnosed with breast cancer every 3 minutes, while every 14 minutes one dies due to this illness. Hispanic and African American women represent the highest incidence of mortality due to breast cancer – attributed to late detection. However, when breast cancer is detected early, the survival rate of the patient is 95%.

“The fight against breast cancer is one that is dear to me since I am the daughter, granddaughter and niece of women who died victims of breast cancer, and also, I am a survivor of this disease”, commented Soraya. “This is why I have committed myself to the mission of educating Hispanic and African American women about this illness. The best weapon against breast cancer is early detection, and this can only be accomplished by knowing our bodies, being aware of any sudden changes and by performing breast self-exams and getting annual clinical exams and mammograms. I thank P&G and Publix for joining me in this effort.”




Felisa Insignares, 513-983-2197

Publix and Procter & Gamble join the fight against breast cancer with the first annual ‘Women’s Health: Early Detection & Prevention’ and ‘Awareness is Love’ program