Who’s Talking to the Marketing Executives at Companies NOT Yet Active in...

Who’s Talking to the Marketing Executives at Companies NOT Yet Active in the Hispanic Market? CMO Essentials Is!



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MIAMI, Sept. 9 /PRNewswire-HISPANIC PR WIRE/ — Hispanic Market Weekly, the leading authority on news and events moving the Hispanic market, today launches a new editorial product — CMO Essentials. It’s the must-have guide for marketing executives looking to enter the Latino marketplace.

At 45.5 million strong, Hispanics today represent 15 percent of the U.S. population. With a purchasing power fast approaching $900 billion, Latinos are at the top of many marketers’ wish lists.

For those CMOs, brand managers and other decision-makers unsure of how to optimize or how to begin their marketing efforts to Hispanics, CMO Essentials is the answer.

“We bring CMOs the tools, resources and access needed to enter the U.S. Hispanic market and succeed,” says Arturo Villar, publisher of Hispanic Market Weekly.

Delivered twice per week, CMO Essentials subscribers receive a two-minute video report featuring essential stories, case studies and the facts to best jump start their Hispanic marketing efforts. Easy-to-digest written stories of what’s discussed in the video report are included in each e-mailed edition of CMO Essentials.

“CMO Essentials is designed for the busy brand executive considering Hispanic marketing,” says Adam Jacobson, associate editor for CMO Essentials. “CMOs can view our short video or read each edition to get just the quick, essential information they’ll need to decide if their brand is ready for the fastest-growing ethnic market in the U.S.”

Upcoming stories include:

— Marketing in a Down Economy. Why now is the best time for Hispanic brand growth.

— Overcoming the ‘Fear Factor.’ Advice on entry into the Latino marketplace for those afraid of potential miscues.

— What’s My Language? Reaching Hispanics in Spanish may be the right fit for your brand – or the wrong one.

— Ask The CMO Pro. What are the five things you should always do when selecting a Hispanic agency of record? Direct from an industry expert.

The news and features are written by Hispanic Market Weekly’s CMO Essentials staff, under the direction of Associate CMO Editor, Adam Jacobson. Assisting as project consultant is noted CMO Julie Roehm, formerly with

Wal-Mart and Chrysler.

For more information about CMO Essentials, please contact Adam Jacobson at 305-448-5838 ext, 18, via email at ajacobson@hispanicmarketweekly.com or visit http://www.cmoessentials.com .

About CMO Essentials:

Hispanic Market Weekly’s CMO Essentials delivers the tools, resources and access needed to enter the U.S. Hispanic market and succeed. Utilizing Hispanic Market Weekly’s 11 years experience delivering knowledge, research, analysis and a clearer picture of market behavior, CMO Essentials is designed to guide the Latino marketing and advertising efforts of top U.S. brands.

Who’s Talking to the Marketing Executives at Companies NOT Yet Active in the Hispanic Market? CMO Essentials Is!