Herndon, VA–(HISPANIC PR WIRE)–September 14, 2007–RCN Corporation (NASDAQ: RCNI), a leading provider of triple play cable, high-speed internet and phone services, is teaming up with Juniper Content Corporation’s (OTCBB: JNPC; “Juniper”) ¡Sorpresa! network, America’s first Hispanic kids network, for the second year to sponsor a children’s essay-writing contest during Hispanic Heritage month. The contest, which begins September 15, 2007 through October 15, 2007, highlights the growing importance of Hispanic heritage.
“RCN recognizes the important part that heritage plays in our customer’s lives,” noted RCN SVP of Strategic and External Affairs Richard Ramlall. “Hispanic Heritage Month is the perfect time for us to spotlight the contributions that heritage brings to our culture, and the children’s essay contest is a fun way to increase awareness.”
Ramlall added that RCN took the lead last year in designing and launching a comprehensive and unique offering addressing its customer’s diverse Hispanic culture. “Our ‘Paquete de Países’ or ‘Countries Package’ of cable TV networks includes our Hispanic MiVisión programming, which connects many of our customers back to their countries of origin.”
Tim Kelly, VP of Affiliate Sales and Marketing at ¡Sorpresa! commented, “We will continue to build upon our success of engaging ¡Sorpresa! viewers in the celebration of their cultural traditions while playing an important outreach role for our cable partner in their top markets.”
RCN will air cable television commercials in its Boston, Chicago, New York, metro DC, and Eastern, PA markets inviting children, ages 14 and under, of all cultural backgrounds, to write and submit an essay describing what their heritage means to them.
One essay will be chosen based on creativity, spelling, grammar and content and a pizza party and prizes will be awarded to the winner and their classroom. The contest is open to all children, including those of non-RCN customers.
Contest entries should be forwarded by October 19, 2007 by email to email@example.com or by mail to RCN/Sorpresa! Hispanic Heritage Contest, c/o Firestone Communications, P.O. Box 348206, Miami, FL 33234. Find more contest details at http://www.rcn.com/heritagecontest.
About RCN Corporation
RCN Corporation, http://www.rcn.com , is one of the largest facilities-based competitive providers of bundled cable, high-speed internet and phone services delivered over its own fiber-optic local network to residential, small business and commercial customers in the most densely populated markets in the U.S. RCN provides service in the Boston, Chicago, Eastern Pennsylvania, New York, and Washington, D.C. metropolitan markets. In addition, RCN operates two commercial divisions – RCN Business Services, a provider of bulk video, broadband internet access and voice services to small and medium business customers, and RCN Business Solutions, a fiber facilities-based provider of high-availability telecommunication services to both retail and wholesale business customers. (RCNI-G)