Reader’s Digest Selecciones Magazine Gets in the Forefront With Innovative Promotion Targeting...

Reader’s Digest Selecciones Magazine Gets in the Forefront With Innovative Promotion Targeting the U.S. Hispanic Market

For the First Time Ever, a Spanish Language Magazine Offers Advertisers the Opportunity of Creating Personalized Promotions for Readers and Generate an Immediate Consumer Response


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Miami, FL.–(HISPANIC PR WIRE)–June 2, 2003–Reader’s Digest Selecciones, the most-read Spanish-language magazine in the world and one of the first to recognize the importance of the U.S. Hispanic market, today reaffirmed its commitment to create new initiatives by offering a unique and exclusive promotion targeting its readers. In the magazine’s June issue, the Spanish-language magazine features a direct-mailing promotion targeting subscribers by name, the first time this has ever been done in a U.S. Hispanic, Spanish-language magazine.

Selecciones launched this personalized promotion targeting more than 300,000 subscribers on behalf of automaker Lincoln Mercury. The magazine is sending personalized reply cards to each reader inviting them to visit their nearest Lincoln Mercury dealer, test drive the Mercury Grand Marquis model and win a prize. A promotional magazine tool like this had never been available before to advertisers who want to target the growing U.S. Hispanic market.

Selecciones Pubisher Elizabeth Bradley said, “We continue to look for innovative market strategies to reach out to the Hispanic community. For this promotion, we looked for a partner who also valued this market like Lincoln-Mercury has done for years.” Through this initiative, Lincoln Mercury will get an immediate reaction to a promotion that will put potential clients at its dealers’ doors.

According to the Selig Center for Economic Growth, by 2007 the Hispanic community’s projected spending power will increase by 315% reaching $927 billion. Nevertheless, analysts confirm that the country’s top corporations haven’t paid this segment of the population the attention it deserves. Selecciones, however, continues to support the market that it began to capture more than 30 years ago by making a name for itself that is trusted by its readers and advertisers, and establishing itself as a credible source of information in the publishing industry. The magazine was recently featured in Adweek magazine’s 2003 “Hot List” for its sales and circulation growth and for having a 54% increase in sales.

Selecciones’ commitment to the Hispanic community is also reflected in the magazine’s editorial content, which focuses on inspiring subjects that improve the quality of life of Hispanic families in the United States.

The magazine, which has sections on health, education, personal relationships, success stories and advice, also produces informative special supplements, such as “Luzca Bien y Siéntase Bien,” (Look Good and Feel Good), the June supplement that deals with internal and external beauty.

Selecciones is the Spanish-language magazine with the highest circulation in the world, with monthly sales of 1.7 million issues reaching more than seven million readers. The magazine has been published in the United States since 1971, and today it has a circulation of 350,000. Selecciones is published by The Reader’s Digest Association, Inc. (NYSE:RDA), a global publisher and direct marketer of products that inform, enrich, entertain and inspire people of all ages and all cultures around the world. For more information visit http://www.rd.com.

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Reader’s Digest Selecciones Magazine Gets in the Forefront With Innovative Promotion Targeting the U.S. Hispanic Market