A Lifetime of Achievement Duly Recognized

A Lifetime of Achievement Duly Recognized

HISPANIC Magazine Honors Victoria Varela Negrete with 2004 Hispanic Entrepreneur Award


San Antonio, TX–(HISPANIC PR WIRE)–November 19, 2004–Every notable Latina has a story to tell—a unique story that is filled with strands of personal courage, disappointments, obstacles, and triumphs. These strands, woven together, fashion a woman who surpasses expectations and becomes a leader. Women such as these do not go unnoticed; their names, accomplishments, and legacies are celebrated.

The 9th annual HISPANIC Magazine’s Entrepreneur Awards luncheon will honor the outstanding achievements of Victoria Varela Negrete, CEO of San Antonio-based The Cartel Group, one of the top multicultural, independently-owned advertising firms in the U.S. Victoria is the only woman, among a select group of six Hispanic business leaders, who will be honored and garners the recognition from HISPANIC Magazine itself.

Every year, HISPANIC Magazine conducts a national search to identify Hispanic men and women who have distinguished themselves for their entrepreneurial prowess, opening or expanding new business opportunities and contributing to build what is widely regarded as the “back bone” of the U.S. economy: small and medium-size enterprises. Past recipients of this award include marketer and publisher Alberto Vilar, telecom innovator Fernando Espuelas, motivational speaker and author Deborah Rosado-Shaw and publisher Jorge E. Cano of Urban Latino Magazine.

“It is indeed an honor for HISPANIC Magazine to recognize Victoria Varela Negrete, a woman who arrived to this country with no money in her pocket but a spirit full of dreams,” said Sam Verdeja, Publisher & CEO of Hispanic Publishing Associates. “Through her work, Victoria has enlightened and informed Corporate America on the power and relevance of the U.S. Hispanic market,” he added.

A native of Mexico City, Varela Negrete arrived to the United States in 1990 and quickly found a place in the advertising industry. In 1994, she and partners Jesús Ramírez and Sean Salas, founded The Cartel Group. Celebrating its 10th anniversary this month, Cartel projects annual capitalized billings of $100 million this year.

Varela Negrete looks back at the last 10 years of her life and is both humbled and challenged. “As a Latina, I am certainly overwhelmed by what we have achieved in the last decade. Certainly, my partners Jesús and Sean have been instrumental in our agency’s success. And yet, the opportunities for growth are still tremendous, especially because U.S. Hispanics deserve more attention from Corporate America. We are still underserved in terms of advertising and communications campaigns geared towards us.”

The awards luncheon will take place at the St. Regis Hotel, New York City, (Two East 55th St. at Fifth Ave. [212] 421-5699) from 11:30 a.m. to 2 p.m. on Thursday, December 2nd, 2004.

About HISPANIC Magazine

HISPANIC Magazine is the largest English-language, general-interest monthly in the United States, with a circulation of more than 280,000 copies. Its parent company, Hispanic Publishing Associates also co-publishes Hispanic Trends business magazine in association with the US Hispanic Chamber of Commerce and HispanicOnline.com, a Latino web pioneer featuring updated news, information and entertainment for Hispanic Americans. Hispanic Publishing Associates is 100% Hispanic-owned

About The Cartel Group

One of the top advertising agencies in the Southwest, The Cartel Group is a full-service marketing communications firm headquartered in San Antonio. Having gained prominence as a leading Hispanic marketplace agency, it has since broadened its skill set to become a one-stop multicultural firm and strives to redefine “multicultural” in a more inclusive way – one that comprises not only African Americans, Hispanics and Asians – but Anglos as well. The Cartel Group’s roster of clients has included The Dallas Cowboys, Tecate Beer, Capital One, J.C Penney, Cricket Wireless and Pueblo Financial Group. Currently, Cartel is agency of record for the U.S. Army, Dr. Pepper, Williamson-Dickie Manufacturing Co. (Dickie’s Apparel), Rent-A-Center, Western Union, Church’s Chicken and the National Hispana Leadership Institute (NHLI). Other clients include Humphrey’s Accessories, Tequila El Jimador and Nextel.

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/index_in.php



The Cartel Group,

Gustavo A. Bujanda, 210-892-0733


Hispanic Magazine, Inc.,

Marcela Ayón-Siervo, 305-774-3563

A Lifetime of Achievement Duly Recognized