Regions Reaches out to North Georgia Spanish Speakers

Regions Reaches out to North Georgia Spanish Speakers



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Birmingham, AL–(HISPANIC PR WIRE – BUSINESS WIRE)–August 18, 2004–Regions Bank has launched an advertising campaign throughout North Georgia, reaching out to Spanish-speaking customers with the message “Conozca Regions Bank. Su exito es lo que cuenta.” (“Get to know Regions Bank. Your success is what counts.”)

The campaign, which features radio and print advertising, is intended to help the bank better communicate with an increasingly diverse base of current and potential customers, said Peter D. “Pete” Miller, the Regions Financial Corp. East Region CEO in charge of banking operations for Georgia, North Carolina, South Carolina and East Tennessee.

“We have seen a significant increase in the number of Spanish-speaking customers coming into many of our North Georgia branches,” Miller said. “This campaign is one way we are reaching out to them to let them know that Regions speaks their language and will work hard to ensure that we meet their financial needs.”

In many North Georgia branch offices, Spanish-speaking bankers are available to speak with customers about their financial needs. Additionally, Spanish-speaking consumers who use the Internet can access information about Regions Bank, its products and services at the company’s recently updated and expanded Spanish Web site, http://www.regions.com/espanol.

Regions’ customer assistance centers, which can be reached by calling 1-800-REGIONS, give callers an automated Spanish-language option, and access to bilingual Customer Service representatives is available. Regions Bank also offers Spanish-language brochures that describe its products and services.

Enrique J. Vela, Regions director of multicultural banking, oversees the North Georgia outreach initiative and heads the Hispanic marketing efforts for Regions.

“In each community Regions serves, we want to meet the financial needs of individuals, families and businesses, regardless of what language they speak,” Vela said. “Communication is critical to building trust in relationships, and that’s what our business is all about.”

About Regions Bank

A community-focused bank with local leadership, Regions Bank currently offers full-service commercial and retail banking from 98 branch offices throughout North Georgia. The bank’s Birmingham, Ala.-based holding company, Regions Financial Corp., completed a merger with Union Planters Financial Corp. July 1. This merger has enabled the combined company known as Regions Financial Corporation (NYSE:RF) to offer its some 5 million customers access to the combined Regions-Union Planters 1,700-ATM network for cash withdrawals and balance inquiries. Regions Bank will begin conversion of major Union Planters Bank operating systems in 2005, eventually giving customers of both banks access to a combined network of 1,400 branch offices.

Both Regions Bank and its sister bank, Union Planters, draw on the resources of their parent company to ensure that both business and retail customers can avail themselves of a full range of financial products and services in the areas of mortgage banking, securities brokerage and insurance. Regions Financial Corporation – a member of both the Forbes and Fortune 500 and one of the nation’s Top 15 financial services providers – can be found at http://www.regions.com.

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–30–KO/na*

CONTACT:

Regions Bank

Kristi Lamont Ellis

205/326-7179

kristi.ellis@regions.com

or

Multicultural Banking

Enrique Vela

770/533-6293

enrique.vela@regions.com

http://www.regions.com

http://www.regions.com/espanol

Regions Reaches out to North Georgia Spanish Speakers