Unilever’s Desafío del Sabor Cooking Challenge Returns

Unilever’s Desafío del Sabor Cooking Challenge Returns

National auditions unite Hispanics through proud tradition of food


SHARE THIS ARTICLE

Englewood Cliffs, NJ–(HISPANIC PRWIRE)–May 11, 2007–As part of Unilever’s commitment of celebrating the Hispanic community’s love for cooking, the company is thrilled to unveil the 2007 Desafío del Sabor (The Flavor Challenge) audition tour schedule. In its second year, the Desafío del Sabor competition, Unilever’s Hispanic-focused promotion, provides individual self proclaimed “chefs” with the opportunity to show off their talent in the kitchen and in front of the cameras.

“Desafío del Sabor was such a tremendous success last year that we had to bring it back, better and even more ambitious than before,” said Lisa Klauser, Vice President Brand Building and Marketing Excellence, Unilever United States. “We’re thrilled to introduce Desafío del Sabor to even more Hispanic consumers across the country as it brings together the passion for cooking with the excitement of competition.”

This year Desafío del Sabor is heading to multiple cities across the country in hopes of finding regular people with a passion for cooking to participate in live auditions at local area supermarkets. Consumers will also be able to post their own auditions online at http://www.desafiodelsabor.com.

Preliminary 2007 Desafío del Sabor Audition Calendar

— Miami, FL – May 12 and 13, 2007

— New Hyde Park, NY – May 12, 2007

— Houston, TX. – May 19 and 20, 2007; May 26 and 27, 2007

— Los Angeles, CA – May 19 – 20, 2007

— Phoenix, AZ – May 26 – 27, 2007 and June 2, 2007

— Hopelawn, NJ – July 8, 2007

Celebrity chef and household personality Chef Pepín will be joining the program for the second year in a row to host a number of the auditions and appear on the final televised program. “This contest was created for Hispanic consumers who love to cook,” said Chef Pepín. “In the Hispanic culture, food and cooking are not only basic needs but a social center piece for each household. I’m excited to be participating in this program once again and look forward to meeting the talented pool of contestants Desafío del Sabor has in store!”

Two finalists will be selected to compete in a nationally televised segment for a grand prize of $25,000. The Cook-Off will be taped and telecast on Galavisión, the nation’s leading Spanish-language cable network, and TeleFutura, a general interest Spanish-language broadcast network, on a date to be determined. Each finalist will have the opportunity to prepare a special dish of their choice during the show. Additionally, the Grand prize winner will also have the chance to play to win $1 million.

The campaign is supported by several leading Unilever brands including Knorr, Ragu, Lipton and Hellmann’s/Best Foods. Visit http://www.desafiodelsabor.com to find more details on Desafío del Sabor auditions in your area or visit your local participating supermarket.

About Unilever

Unilever [NYSE: UL, UN], one of the world’s largest consumer products companies, aims to add vitality to life by meeting everyday needs for nutrition, hygiene and personal care. Each day, around the world, consumers make 150 million decisions to purchase Unilever products. The company has a portfolio of brands that make people feel good, look good and get more out of life.

In the United States these brands include recognized names such as: Axe, “all,” Ben & Jerry’s, Bertolli, Breyers, Caress, Country Crock, Degree, Dove personal care products, Hellmann’s, Knorr, Lipton, Popsicle, Promise, Q-Tips, Skippy, Slim-Fast, Snuggle, Suave, Sunsilk and Vaseline. All of the preceding brand names are registered trademarks of the Unilever Group of Companies. Dedicated to serving consumers and the communities where we live, work and play, Unilever in the United States employs approximately 13,000 people in 60 office and manufacturing sites in 24 states and Puerto Rico – generating nearly $10 billion in sales in 2006. For more information visit http://www.unileverusa.com.

Unilever’s Desafío del Sabor Cooking Challenge Returns