Detroit, MI–(HISPANIC PR WIRE)–September 20, 2007–Comerica Bank’s commitment to promoting diversity in the workplace was recognized by a recently published ranking from Hispanic Business Magazine. Comerica Bank ranks sixth among 60 companies on the 2007 Diversity Elite Scoreboard listed by the publication.
According to the September issue of Hispanic Business Magazine, consideration for the 2007 Diversity Elite involved the review of more than 30 variables that measured a company’s commitment to Hispanic hiring, promotion, marketing, philanthropy, and supplier diversity.
The top 60 companies listed on the Diversity Elite Scorecard received a rating in the following categories:
— Board & Leadership: Hispanic and other minority representation on the board of directors and at the executive level.
— Recruitment: Efforts to hire from minority groups, including Hispanics, and outreach efforts at colleges and universities.
— Retention & Promotion: Efforts to support, retain, and promote Hispanic and other minority employees through incentives, employee support groups, executive training, and diversity awareness and sensitivity training.
— Marketing & Community Outreach: Marketing and advertising to reach Hispanic consumers, as well as involvement in philanthropic or community services that benefit minority groups.
— Supplier Diversity: Support or sponsorship of supplier development programs, executives involved with supplier diversity, incentives tied to supplier diversity, and procurement goals.
“Supporting and fostering corporate diversity is critical to Comerica’s day-to-day success,” said Linda Forte, Comerica Bank senior vice president of Business Affairs and the bank’s chief diversity officer. “Our ranking from Hispanic Business Magazine is particularly gratifying given the categories where we were measured. It is an honor we can all take pride in as we continue to uphold our commitment to workplace diversity as a company core value.’’
Included among diversity achievements relating to Hispanics recently reported by Comerica Bank are:
— Entrepreneurship programs taught by California Comerica Bank employees in Spanish;
— Partnerships with the Hispanic Business Chamber of Commerce throughout Texas;
— Receiving the Corporation of the Year Award from WUDT-TV Channel 23, Detroit’s Spanish language UNIVISION-TV affiliate; and
— The hiring of Monica L. Martinez as vice president of National Hispanic Business Affairs.
“This is one of the most exciting times to be at the bank because so much is being done to promote diversity,” Martinez said. “As our nation’s demographics continue to change, we know a one size fits all approach to diversity will not be successful. This has given our employees a challenge to work more closely with all the communities we serve and in the process we are developing a culture that produces change agents who are found throughout our organization.”
Comerica Bank locations can be found in Michigan, California, Texas, Arizona and Florida, with select businesses operating in several other states, and Canada and Mexico. Comerica reported total assets of $58.6 billion at June 30, 2007. To receive e-mail alerts of breaking Comerica news, go to http://www.comerica.com/newsalerts