Roaldo Moran Joins Hoy L.A. as Publisher and General Manager

Roaldo Moran Joins Hoy L.A. as Publisher and General Manager

Los Angeles Times Media Group Spanish Language Daily and Hoy Fin de Semana Pursue Print and Web Growth Strategy


Los Angeles, CA–(PRNewswire-HISPANIC PR WIRE)–March 5, 2008–The Los Angeles Times Media Group (LATMG) today announced Roaldo Moran will head Hoy L.A. as Publisher and General Manager.

“Ro is a true entrepreneur. He brings a great track record of results, a commanding grasp of the L.A. media marketplace, and leadership skills that will only further bolster Hoy’s sharp growth trajectory,” said John O’Loughlin, President of Targeted Media for the Los Angeles Times Media Group. “He is an accomplished executive and we look forward to his immediate contribution.”

Moran brings extensive Hispanic advertising, marketing and media experience to Hoy L.A., joining the Spanish-language publication from creADtiva Communications Inc., an integrated brand marketing agency he founded and has overseen as Chairman since August 2005.

“I am thrilled at the opportunity to be part of Hoy, a medium truly focused on serving its readers, advertisers and the Southern California Latino community,” added Roaldo Moran.

Prior to creADtive, Moran served as Vice President of Sales for Univision Radio Network (KLVE, KSCA, KRCD, KTNQ) and his career includes sales positions at both Spanish Broadcasting Systems and La Opinion. As part of his new role, Moran will also assume responsibility for Fin de Semana, Hoy’s weekend edition, which expanded to over 500,000 home-delivered copies earlier this month. In addition, he will work closely with Julian Posada of Hoy Chicago in the continued development of Hoy’s online platform strategy, including

Javier Aldape, who has lead Hoy L.A. as General Manager and Editor since 2006 and served as LATMG’s Vice President, Audience Development is set to return to Chicago after assisting with Moran’s transition.

About Hoy

Hoy is the leading Spanish-language newspaper with daily editions in Los Angeles and Chicago. Hoy Los Angeles belongs to the Los Angeles Times Media Group. Along with Hoy’s weekend publication, Hoy Fin de Semana, Hoy publications have a gross weekly distribution of more than 1,375,000 copies nationwide. Hoy’s editorial mission is to provide Latinos with engaging, entertaining news and information to help them build successful lives, serve as their advocate and provide a link to their culture. For more information about Hoy, please visit

About the Los Angeles Times

The Los Angeles Times ( is the largest metropolitan daily newspaper in the country, with a daily readership of 2.2 million and 3.2 million on Sunday, and a combined print and interactive monthly audience of 4.9 million. The Los Angeles Times and its media businesses and affiliates — including, The Envelope (, Metromix (, Times Community Newspapers, Hoy, and California Community News — reach approximately 8.1 million or 62% of all adults in the Southern California marketplace.

The Pulitzer Prize-winning Los Angeles Times, has been covering Southern California for over 126 years and is part of Tribune Company, one of the country’s leading media companies with businesses in publishing, the Internet and broadcasting. Additional information about the Los Angeles Times is available at

Roaldo Moran Joins Hoy L.A. as Publisher and General Manager