Washington, DC–(HISPANIC PR WIRE)–June 26, 2006–Robert S. McAdam, Vice President of Corporate Affairs for Walt-Mart Stores, Inc, is a new member of the Hispanic Media Corporate Council (HMCC) at the National Association of Hispanic Publications (NAHP).
As a member of the Corporate Council, McAdam is joining a select group of media industry executives to engage in conversations across the country about Hispanic consumer trends and media research. He will advise the NAHP and its Foundation on capacity building issues and address important concerns about the media industry and the community it serves.
“I am very excited and honored to join the Hispanic Media Corporate Council,” said McAdam. “I want to commend the National Association of Hispanic Publications for creating this new forum that will allow Wal-Mart Stores, Inc. and other corporations to exchange ideas, our expertise and the lessons we have learned in the corporate world.”
“This Council will also be an excellent opportunity for those of us in the corporate world to gain more insight about how to better serve the Hispanic community by interacting with a group of leaders who work, live and are part of the community like the Hispanic publishers are,” he said.
McAdam has spent more than 25 years in the national political arena with specific focus on media relations, election campaign management, grass roots organizations and legislative issues management. His work has included national, state and local engagements, as well as political and grass roots organization abroad.
As Vice President of Corporate Affairs, McAdam oversees both the Corporate Communications Team and its relationship with external media relations consultants. Corporate Communications strives to support the communication needs of individual business units as well as manage the strategy, tactics and messaging for our positioning in the external environment.
Earlier this year Wal-Mart Stores, Inc. and NAHP launched a membership expansion and professional development initiative to enroll over 100 new member publications from across the country.
“Forming partnerships and benefiting from one another is what Wal-Mart is all about,” said President of the NAHP, Inc. Lupita Colmenero. “They understand the benefits derived from this type of attitude and that is why we are very pleased to have Wal-Mart as member of the NAHP Corporate Advisory Council. With the participation of Robert McAdam as the energetic, professional, and knowledgeable expert that he is, the contribution to our Hispanic Print Industry will be tremendous.”
About the National Association of Hispanic Publications, Inc.
The National Association of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization representing Hispanic publications at the national level. NAHP Inc. works with 150 member and affiliated publications that share a combined circulation of more than 10 million. Its member publications and affiliated media associates reach more than 50 percent of Hispanic households in throughout the U.S. every week. NAHP, Inc. provides professional tools to assist Hispanic publications to more effectively reach their readership. NAHP Inc. works hard at keeping the Hispanic community informed and educated about social issues, updating its readers about member publications, providing technical assistance and improving the quality of Hispanic publications at the national level. Please, visit our website for more information: http://www.nahp.org or call 202-662-7250.
About the National Association of Hispanic Publications Foundation
The National Hispanic Press Foundation is the 501-c-3 educational sister organization of NAHP, Inc. and its Hispanic publishers. Its mission is to build communities through excellence in publishing. The Foundation’s programs include an annual publication of the nation’s largest and most comprehensive Hispanic scholarship directory, a national circulation audit campaign to enhance the viability of Hispanic publications, media research, scholarships, voter registration and educational programs, among others. For more information see http://www.hispanicpress.org or call 202-662-7250.