Rock the Vote and Batanga Partner in a Major Initiative to Register...

Rock the Vote and Batanga Partner in a Major Initiative to Register Young Latino Voters throughout the Country

With Latino Voters Sure to Play a Pivotal Role in Outcome of the 2004 Presidential Election, Batanga Will Provide Spanish Language Content for Rock the Vote & Online Registration Forms to all Listeners


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GREENSBORO, N.C.–(HISPANIC PR WIRE – BUSINESS WIRE)–July 13, 2004–While already the leading minority population in the United States and growing stronger everyday, Hispanic voters are often easily disenfranchised by the lack of access to voting information. Starting July 12, 2004, Rock the Vote and Batanga will partner in an effort to offer young Latinos nationwide the ability to have a greater voice in their government and increased influence in the 2004 Presidential campaign by registering to vote with Rock the Vote, the leading non-partisan youth voter empowerment organization in the country.

The world’s leading online broadcaster of Latin music, with 20 separate broadcast formats reaching over 1.5 million listeners, http://www.batanga.com will provide its listeners a link to a newly created Rock the Vote section, where they will not only have the ability to register to vote, but also be able to see Spanish language content that includes:

— Translations of Rock the Vote’s “Essentials to Voting” and “Elections 101 Guide”;

— The ability to join Rock the Vote street teams;

— Sign-up for the Rock the Vote newsletter;

— A link to donate to various Latino programs;

— Interviews and video public service announcements from Latin Rock bands Molotov, Kinky and Ozomatli.

Batanga will also work with additional Latin music artists to develop further encouragement for voter registration. All of the above Spanish language content will also be available shortly on http://www.rockthevote.com

“Reaching young Latino voters is a key part of Rock the Vote’s goal to register 1 million new voters and mobilize 20 million 18-30 year-olds to the polls on Election Day, Nov. 2nd,” said Jehmu Greene, president of Rock the Vote. “Our partnership with Batanga will help us to inspire young Latino voters to register to vote and embrace their role as the swing vote in this year’s election.”

Echoing those sentiments, Batanga President Luis Brandwayn explains, “We have a very active audience of young Hispanics who have flocked to Batanga to hear music they can’t hear anywhere else, so we also wanted to make it easier for them to obtain the voting information that they may have had difficulty finding elsewhere as well. With both political parties and the media already recognizing the likely impact Hispanic voting will have in this year’s election, our partnership with Rock the Vote is a natural way to help our nationwide audience have a more powerful voice in determining their future.”

About Batanga

http://www.batanga.com is the world’s leading online Latin music broadcaster with 20 separate formats of Latin music – including Alternative Rock, Classic Rock, Hip-Hop, Pop, Tropical, Norteno/Banda, Salsa, Flamenco, Jazz and many more. Batanga’s 24-hour-a-day request driven broadcasts reach a monthly audience of 1.5 million young U.S. Hispanics, and have attracted the advertising support of many Top Fortune 500 companies. While millions of Internet sites have gone by the wayside, Batanga continues to grow everyday as it nears its fifth anniversary this fall.

About Rock the Vote

Founded in 1990 by members of the recording industry, Rock the Vote is a non-partisan, non-profit organization dedicated to protecting freedom of expression and empowering young people to change their world. Over the past decade, Rock the Vote has called on young people to recognize their role in creating significant political and social change. In addition to registering over three million new young voters, Rock the Vote street teams are engaging young people as civic activists in their communities and contributors to the political process. These street teams have organized, educated and registered voters at thousands of concerts, community festivals, college campuses, pride events and coffee shops across the nation. Visit the website at htttp://www.rockthevote.com

For more information on Batanga’s new partnership, contact John Reilly at 212.445.8440/ jreilly@rogersandcowan.com, Robert Sasso at 212.445.8424/ rsasso@rogersandcowan.com or Jay Strell of Rock the Vote at 310-234-0665/212-779-0500 ext. 281 jay@rocktehvote.com.

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CONTACT:

Batanga

Troy McConnell, 336-510-5595

or

ClearImage

Jessica Tew, 919-863-2393, ext. 215

Rock the Vote and Batanga Partner in a Major Initiative to Register Young Latino Voters throughout the Country