HELP! Change TV Press Conference Goes Viral

HELP! Change TV Press Conference Goes Viral

Change The Sample’s consumer campaign gains momentum with mass Media Blitz!


New York, NY–(HISPANIC PR WIRE)–November 16, 2006–Those who braved the flooding conditions in New York City on November 8th were treated to an in-depth presentation outlining key research that overwhelmingly supports the growing contention that Nielsen Media Research, Inc. should immediately revise its outdated language preference method of monitoring U.S. Hispanic TV viewing in favor of a more accurate measurement based on U.S. Census reported Nativity (U.S. Born / Foreign Born).

Approximately 60 members of the consumer and industry press and others (including a representative from Spanish TV giant Univision) turned out in the abysmal weather conditions to listen to key executives at AIM Tell-A-Vision (AIM TV) present the case for U.S. Latinos.

The press conference opened with a short introduction by Change The Sample founder and AIM TV CEO Robert G. Rose, who provided a background and update on the company’s year old industry initiative which netted over 3,000 signed petitions from people in the media, marketing and research industries. Rose then went on to cover key research that responded to the various Nielsen objections voiced through the press over the past year (invasion of privacy, etc.).

The press conference ended with an unveiling of the second phase of the campaign titled “HELP! Change TV” (HCTV) a consumer targeted, multimedia blitz and a grassroots initiative designed to educate viewers about the impact of Nielsen’s flawed methodology and encourages consumer support via signed petitions.

The HCTV campaign kicked off later that evening at the American Latino TV Fifth Season Anniversary Party at NYC hotspot BLVD. where approximately 500 supporters and friends celebrated as petition signatures were gathered.

A multi media campaign kicked off earlier this week with a CBS Outdoor bus campaign (New York), Radio, Print, TV and more in various markets all over the U.S. The company estimates that media and promotion dedicated to the effort to be valued at approaching $1 million annually.

For those unable to attend the press conference, an edited video version has been posted online at and various video hosting sites (Google, You Tube, etc.)

AIM TV contends that the impact on viewers’ lives includes an under-representation of Latinos on English language television resulting in skewed and damaging stereotypes.

HELP! Change TV Press Conference Goes Viral