Salma Hayek Joins With Pampers(R) and UNICEF to Help U.S. and Canadian...

Salma Hayek Joins With Pampers(R) and UNICEF to Help U.S. and Canadian Moms Help Mothers and Babies in Need Worldwide

Actress and New Mother Hayek Named Ambassador of Pampers' 'One Pack = One Vaccine' Program Providing Life-Saving Tetanus Vaccines in Developing Countries


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Cincinnati, OH–(HISPANIC PR WIRE – PR Newswire)–January 10, 2008–After the birth of her daughter last year, award-winning actress and “Ugly Betty” producer Salma Hayek is grateful for her daughter’s health and, like most mothers, wants other moms around the world to be able to share in the basic medical advances that most of us in this country are lucky enough to take for granted.

To help mothers across the globe, she is teaming up with Pampers and UNICEF to help stop the spread of life-threatening maternal and neonatal tetanus in developing nations worldwide. Pampers, a leader in baby care for almost 40 years, has announced that world-renowned Hayek will serve as the North American ambassador for its “One Pack = One Vaccine” global initiative with UNICEF. The immensely successful program, which launched in 2006 in the UK and expanded in 2007 to other countries in Western Europe, and debuts in the U.S. and Canada in spring 2008, has already helped provide UNICEF with funding for more than 25 million life-saving tetanus vaccines distributed throughout Africa and Asia. The goal for the North American campaign is to provide at least 27 million more vaccines, which would bring the total global donations to more than 50 million vaccines.

“In our own small way, this is an opportunity for moms like me here in North America to help other mothers on a global level,” said Hayek. “I’m honored to work with Pampers and UNICEF to help raise awareness of this important program.”

From April 1 through June 30, 2008, for every specially marked pack of Pampers product purchased in the U.S. and Canada, Pampers will provide UNICEF with funding for one life-saving tetanus vaccine for a mother in need worldwide*. Hayek will serve as the spokesperson for the Pampers/UNICEF partnership in the U.S. and Canada to help raise awareness of this program.

“With her long-standing commitment to global causes and as a new mom, Salma is a great partner and we’re thrilled she’s joining us to raise awareness of our UNICEF ‘One Pack = One Vaccine’ program,” said Kirk Perry, North America Vice President and General Manager, Pampers Baby & Toddler Care, and father of four. “At Pampers, we care about every baby’s development and have a proud history of helping moms and babies in need. We are inspired by this program because it invites Pampers moms and dads around the country to join us in saving lives around the world.”

“Childhood immunization is routine in the United States, but each year 140,000 infants and 30,000 women in developing countries die from tetanus — a life threatening, but preventable disease which can be contracted during childbirth,” said Caryl Stern, President and CEO of the U.S. Fund for UNICEF. “While significant progress has been made — last year Egypt and Zambia marked the elimination of tetanus — the disease is still a threat to women and children in more than 45 countries. I applaud Salma and Pampers for joining UNICEF in the fight against tetanus and helping us to move closer to our goal of completely eliminating the disease.”

President Clinton presented P&G with a certificate acknowledging the company’s CGI commitments, including providing millions of tetanus vaccines in conjunction with UNICEF when the Pampers “One Pack = One Vaccine” program was announced at the Annual Meeting of the Clinton Global Initiative in September 2007. Pampers’ partnership with UNICEF is part of Procter & Gamble’s “Live, Learn and Thrive” global cause program to improve life for children in need around the world. Each year, millions of children benefit from programs like Pampers’ “One Pack = One Vaccine” with UNICEF, India’s Shiksha education campaign, Latin America’s early childhood development initiative, and the Children’s Safe Drinking Water program.

* Participating products include Pampers Swaddlers, Swaddlers Sensitive, Cruisers and Easy Ups diapers and Pampers Sensitive Wipes, Swipers and Clean n’ Go Wipes. Pampers will donate five cents per product sold for a total donation anticipated to exceed $1 million.

About Pampers(R)

Pampers is a trademark of Procter & Gamble (NYSE: PG) and the company’s largest global brand and is the world’s top-selling diaper brand. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers and the Pampers Parenting Institute, visit http://www.pampers.com.

About Procter & Gamble (NYSE: PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About UNICEF

For more than 60 years, UNICEF has been the world’s leading international children’s organization, working in over 150 countries to address the ongoing issues that affect why kids are dying. UNICEF provides lifesaving nutrition, clean water, education, protection and emergency response saving more young lives than any other humanitarian organization in the world. While millions of children die every year of preventable causes like dehydration, upper respiratory infections and measles, UNICEF, with the support of partnering organizations and donors alike, has the global experience, resources and reach to give children the best hope of survival. For more information about UNICEF, please visit http://www.unicefusa.org.

Salma Hayek Joins With Pampers(R) and UNICEF to Help U.S. and Canadian Moms Help Mothers and Babies in Need Worldwide