Coconut Grove, FL–(HISPANIC PR WIRE)–January 4, 2008–Spanish Broadcasting System, Inc. (NASDAQ:SBSA), the nation’s largest publicly traded Hispanic-owned media company, today announced the debut of a new Mexican Regional FM radio station, LA RAZA 106.3 serving Miami and South Florida.
LA RAZA 106.3 will cater to the region’s growing Mexican population with a programming menu consisting of music from artists such as Vicente Fernandez, Los Tigres del Norte, Tucanes de Tijuana, Banda el Recodo and Alejandro Fernandez. Specifically designed to appeal to an exploding Mexican and Central American listener base, the station will be a first for South Florida radio.
“LA RAZA 106.3 will join our other ‘La Raza’ music-based outlets in Los Angeles, Chicago and San Francisco in offering the best in Mexican Regional entertainment,” commented Juan Carlos Hidalgo, Western Regional Programming Director for SBS.
“For the first time, Miami radio listeners will now be able to enjoy their favorite music along with the most popular syndicated radio personalities from around the country,” added Mr. Hidalgo.
“SBS is excited to be at the forefront of what promises to be an enormously popular and innovative programming alternative for South Florida Hispanics,” stated Pio Ferro, National Program Director for SBS. “We will once again deliver on our stated goal of providing quality entertainment, on an exclusive basis, for this high-growth sector of our community,” he added.
LA RAZA 106.3 will join the other three SBS owned and operated radio outlets in South Florida, including Tropical leader WXDJ-FM (“El Zol 95”), Spanish Adult Contemporary WRMA-FM (“Romance 106.7”) and Spanish Classic Hits WCMQ-FM (“Clásica 92”).
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and operates radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 7 nationally rated stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market with national distribution through DirecTV. SBS also produces live concerts and events in multiple venues throughout the U.S. and Puerto Rico. In addition, the Company operates LaMusica.com, a bilingual web portal providing content related to Latin music, entertainment, news and culture. For more information visit spanishbroadcasting.com.