Miami, FL–(HISPANIC PR WIRE)–March 23, 2007–Spanish Broadcasting System (“SBS”) (NASDAQ: SBSA) announced today important upgrades to its portfolio of Internet properties, including the re-launch of its leading entertainment portal lamusica.com, as well as the re-branding of all of the Company’s radio station Web sites. These strategic initiatives are part of SBS’s ongoing Internet strategy, and include sleek upgrades to the look and feel of the Company’s Web sites that will serve to enhance the overall entertainment experience for SBS online users.
Lamusica.com is a leading destination for up-to-the-minute Hispanic news and entertainment information. As part of the Web site’s re-launch, SBS has completely revamped the site’s user interface, including new and improved Internet graphics and links, as well as an upgraded video player, all of which more closely represent the Web site’s dynamic appeal. In-line with these upgrades, the Company has appointed former “Mira” magazine photo editor Gabriela Ordoñez to head-up the photo department at LaMusica.com.
In addition, with content development lying at the core of the Company’s Internet strategy, LaMusica.com has unveiled a new slate of online print, video and music content that more effectively leverages SBS’s radio and TV programming and its deep pool of entertainment and news talent. In-line with this initiative, SBS has appointed esteemed journalist Rene Solorio to lead lamusica.com’s entertainment news division. Rene is a former editor of the American Publishing Group, and an experienced entertainment journalist in Mexico. In his new role, he will oversee the development of the site’s news and entertainment content, while also serving as an editorial contributor to SBS’s Miami television station, Mega TV Channel 22.
Another important upgrade to the Company’s Internet platform is the re-branding of SBS’s radio station Web sites. SBS maintains the industry’s leading portfolio of Spanish-language radio stations clustered in the nation’s largest Hispanic markets, including New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico. The Company’s radio stations represent some of the most listened-to Hispanic radio stations in the country, and the stations’ affiliated Web sites have evolved into premier online music and entertainment destinations. Much like the renovations to Lamusica.com, SBS has upgraded the look and feel of its station sites, adding dynamic new visual effects and compelling print, video and music content that will greatly enhance the overall user experience for the respective station sites. A list of the stations and their accompanying Web site URL’s can be found below.
Commenting on today’s announcement, Cynthia Hudson -Fernandez, SBS Vice President and Chief Creative Officer, commented, “The re-launch of our Internet platform is the next step in our developing online strategy. We have made significant upgrades to both the content and functionality of our Web sites, unveiling new and improved online entertainment and news destinations that are more interactive, communal and user-friendly. Our Web sites are some of the most widely visited Hispanic Web properties in the world, and today’s announcement demonstrates our ongoing commitment to enhancing the value and attractiveness of our Internet sites to both audiences and advertisers alike.”
Ms. Hudson -Fernandez continued, “I’d also like to take this opportunity to welcome Rene Solorio and Gabriela Ordonez to the SBS Interactive team. Their distinguished track records in Hispanic media will be most instrumental as we execute our emerging online strategy.”
SBS Radio Station Web sites:
Mega 97.9 (WSKQ-97.9) http://www.lamega.com
Amor 93.1 (WPAT-93.1 FM) http://www.931amor.com
Latino 96.3 (KXOL 96.3 FM) http://www.latino963.com
La Raza 97.9 (KLAX-97.9 FM) http://www.979laraza.com
Romance 106.7 (WRMA-106.7 FM) http://www.romance106fm.com
El Zol 95.7 (WXDJ-95.7) http://www.elzol.com
Clásica 92.3 (WCMQ-FM) http://www.clasica92fm.com
WSBS – Mega TV Channel 22 – http://www.mega.tv
La Ley 107.9 (WLEY 107.9 FM) http://www.laley1079.com
La Raza 93.3 (KRZZ FM) http://www.yosoyraza.com
Romance 96.5 (WCMA-96.5 FM) Web: coming soon.
Estereotempo (WIOA 99.9 FM/WIOB 97.5 FM/ WIOC 105.1 FM) Web: coming soon.
La Mega (WMEG-FM/WEGM-FM-La Mega 106.9 FM/95.1) http://www.lamega.fm
Reggaeton 94 (WODA-94.7 FM) Web: coming soon.
La Zeta (WZNT-93.7 FM/WZMT 93.3 FM/ WZET) Web: coming soon.
About Spanish Broadcasting System, Inc.
Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and operates 20 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish–language radio station in America, WSKQ-FM in New York City, as well as 3 of the Top 4 rated radio stations airing the Tropical, Regional Mexican, Spanish Adult Contemporary and Hurban format genres and the highest billing Latino-formatted stations in each of the three largest U.S. Hispanic markets. The Company also owns and operates Mega TV, a television operation serving the South Florida market, and produces live concerts and events throughout the U.S. and Puerto Rico, In addition, the Company operates LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at http://www.spanishbroadcasting.com
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