SBS-La Ley 107. 9 FM Announces New Morning Radio Program ‘El Chulo...

SBS-La Ley 107. 9 FM Announces New Morning Radio Program ‘El Chulo de la Mañana’



SHARE THIS ARTICLE

Chicago, IL–(HISPANIC PR WIRE – PRNewswire)–February 7, 2008–Spanish Broadcasting System, Inc. (SBS) (NASDAQ: SBSA) is pleased to announce the launch of morning radio show “El Chulo de la Mañana” on its station WLEY La Ley 107.9 FM. This radio show has captivated audiences throughout the United States for several years and will be part of La Ley‘s programming starting today, February 7th from Monday through Friday, from 5:30 to 10:00 AM.

Hosted by Joaquin Garza known as “El Chulo”, his show has created over the years a niche in the Spanish Radio industry maintaining a loyal audience that has followed him through different radio networks during his long and successful career.

For over 22 years, Joaquin Garza has worked in important radio markets such as Los Angeles, San Jose, San Francisco, Sacramento, Phoenix, Dallas and Austin, Texas.

Garza’s show is aimed to the 18-35 age-group audience which constitutes the largest block of his audience. Assisted by his inseparable sidekick Raul Bernal as the ever popular “Doña Mela”, the well-liked duo injects tons of enjoyment to audiences who have identified with their style of radio. Their style of comedy differs from other popular radio hosts who on occasions rely on the suffering and misery of the audience to carry the show. Joaquin understands that suffering and misery is a daily occurrence in our community, but he prefers to use the light side of an audience especially women to maintain the listener glued to the radio with important topics of discussion.

“From all corners of the country where his show is heard, Joaquin Garza continues to make history as one of the most popular Hispanic radio host in the country”, said Terry Hardin, V.P and General Manager for La Ley 107.9 FM. “We are glad to welcome this talented team to the SBS family and we look forward to the great success of their show”.

The radio program is produced by Joaquin Garza ‘El Chulo”, Raul Bernal “Doña Mela,” “El Choconostle” and “El Selayo,” and veteran Francisco Moreno, whose 20 years of experience adds authority and credibility to the program. Joaquin’s style of radio relies upon his ability to interact with the audience, extricating the most interesting intimacies of an audience that is driven by an insatiable craving for laughter. The show follows a pattern dictated by current events that are used masterfully by Joaquin Garza to create an ambience driven by humor. His show is definitely not a musical show, but will occasionally play the most popular hits of the moment.

A well-combined mixture of jokes, skits, parodies, current events, interviews with the audience, complimented with live sports, entertainment and news from professional correspondents add the right mix to the show. “El Show de El Chulo de La Mañana ” has something for everybody. The show, formatted to attract not only a local but national audience, has enjoyed tremendous acceptance in the Mexican audience, which at 68% constitutes the largest segment of the U.S. Latino population. Born in Mexico, Joaquin Garza clearly identifies with all sectors of the Latino audience, specifically the Mexican which is closer to his heart.

Do not miss “El Show Del Chulo de La Mañana” this February 7th from Monday through Friday, from 5:30 to 10:00 AM on the radio station WLEY La Ley 107.9 FM in Chicago, IL, your favorite radio station.

About Spanish Broadcasting System, Inc.

Spanish Broadcasting System, Inc. is the largest publicly traded Hispanic-controlled media and entertainment company in the United States. SBS owns and operates 20 radio stations located in the top Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the #1 Spanish-language radio station in America, WSKQ-FM in New York City, as well as 4 of the Top 7 rated radio stations airing the Tropical, Mexican Regional, Spanish Adult Contemporary and Hurban format genres. The Company also owns and operates Mega TV, a television operation serving the South Florida market with national distribution through DirecTv. SBS also produces live concerts and events throughout the U.S. and Puerto Rico. In addition, the Company operates http://www.LaMusica.com, a bilingual Spanish-English online site providing content related to Latin music, entertainment, news and culture. The Company’s corporate Web site can be accessed at http://www.spanishbroadcasting.com.

NOTE TO EDITORS: A high-resolution image is available at: http://www.hispanicprwire.com/home.php?l=in

SBS-La Ley 107. 9 FM Announces New Morning Radio Program ‘El Chulo de la Mañana’