Scion Reveals Hako Coupe Concept at the 2008 New York International Auto...

Scion Reveals Hako Coupe Concept at the 2008 New York International Auto Show



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PR Newswire
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2008-03-13T23:32:00Z
2008-03-19T20:02:00Z
2008-03-19T20:02:00Z
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Toyota Motor Sales, USA, Inc.
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NEW
YORK, March 19 /PRNewswire/ — Scion unveiled its Hako Coupe Concept vehicle at
a press conference today at the New York International Auto Show. 

 

Scion’s
Hako Coupe was developed by Tokyo Design Division, which studied global,
youth-inspired trends.  Japanese and
American youth cultures often influence each other and are interpreted with a
unique twist.  The Hako Coupe
Concept was inspired by the iconic xB and the emergence of American vintage
style among young Tokyo trendsetters. 

 

“Scion’s
Hako Coupe Concept embodies a distinct global perspective on today’s
youth,” said Jack Hollis, Scion vice president. 
“This type of forward thinking complements the Scion philosophy of
intently listening to our customers and being willing to take risks to help us
see where our brand should be.  We
took the xB’s iconic boxy shape and explored something more vivacious, yet just
as emotionally appealing.  This
concept is the sporty version of a box.” 

 

Tokyo
Design developed the Hako Coupe with classic American coupes in mind. 
The car’s geometric profile conveys a powerful stance in a compact and
bold package.  Its trapezoidal LED
headlights lie parallel with a large and aggressive, rectangular upper grille. 
The lower rectangular grille anchors the front fascia and continues to
communicate the Hako’s aggressive attitude. 
Round fog lights, symmetrically placed high on the front bumper, have
integrated turn signals. 

 

The
Hako’s silhouette is accentuated by slim, race-car-inspired side mirrors that
also feature integrated turn signals.  Powerful,
flared fenders add dimension and contrast to the concept’s boxy shape and smooth
surface planes.  The Hako concept
hugs the road with custom 18-inch deep dish five-spoke wheels and tires with a
“Scion” custom tread.     

 

The
Hako Coupe features a vertical windshield as the concept sits upright and ready
to attack the road.  A high linear
beltline along with a blackened and chopped greenhouse seamlessly wrap around
the rear to provide a mysterious profile.  As
an example of potential personalization, the concept is equipped with a flat,
panorama roof that features a random, barcode-like pattern that can be seen on
the exterior and from the interior. 

 

The
rear features LED taillights that echo the shape of the headlights. 
To complete the package, the rear bumper has an integrated fog and back
up light on the left and exhaust on the right.

 

Inside,
the Hako is accented with orange and metallic detailing that exudes a modern
environment with entertainment possibilities. 
The front and rear seats are covered with urethane and rubber-like
upholstery for easy cleaning.  The
contemporary front bucket seats flow to the floor and incorporate a geometric
design on the seatback.  The seats
are separated by a center console that features a large storage crevice for
storing magazines, cell phones, and other small items. 
Two cockpit-like rear seats also share a storage crevice.   

 

The
orange driver’s seat has a gaming theme.  Instrumentation
and warning lights cascade from the art inspired instrument panel to the
steering wheel.  The shifter,
located on the center console, resembles a large joystick. 
On the steering wheel is a simple button to start the engine and a
track-ball type control for the Hako’s entertainment system located on the
passenger dash.  The entertainment
system consists of two video monitor screens mounted on the dash for radio,
video, and music capabilities.  Users
can upload their videos and music through a Bluetooth(R) connection. 
The front passenger controls the system using a large rollerball mounted
on the center of the dash.  A black
seat differentiates the front passenger area.

 

Video
monitors located on each door and on each side of the rear seating area project
distorted fish-eye images from orange filtered cameras mounted beneath the
A-pillars.  While the vehicle is parked the driver and passenger can edit
the scenes captured by the cameras to show their friends where they have been
and perhaps even post the clip online for others to see.

 

“As
you know, polarizing style fits in well with our lineup,” said Hollis. 
“And of course we love a good box. 
We’ll listen to the feedback from this concept to help us determine how
our brand could evolve and grow over the next five years.”

 

Public
Web site:  http://www.scion.com

 

SCION
HAKO COUPE CONCEPT VEHICLE

PRELIMINARY
SPECIFICATIONS

 

DIMENSIONS (inches)

Overall
Length:  145.7

Overall
Width:   68.1 without side
mirrors

                
74.0 including side mirrors

Overall
Height:  57.5

Wheelbase:      
94.5

Ground
clearance: 4.0

Wheels:         
18-inch alloy wheels

Tire
Size:       225/45
R18

Seating
Capacity: 4

 

NOTE
TO EDITORS: A high-resolution image is available at:

http://www.newscom.com/cgi-bin/prnh/20080129/SCIONLOGO

Scion Reveals Hako Coupe Concept at the 2008 New York International Auto Show