Multiethnic TV Leadership Award Winners Announced: Executives Are From Condista, Comcast,...

Multiethnic TV Leadership Award Winners Announced: Executives Are From Condista, Comcast, Dish, Fox, Sesame Workshop, SMG/Tapestry, Telemundo, TV One, Univision And Verizon



NEW YORK, March 13, 2013 /PRNewswire-HISPANIC PR
WIRE/ — Eleven executives representing Condista, Comcast, Dish, Fox
Broadcasting, Fox Hispanic Media, Sesame Workshop, SMG/Tapestry, Telemundo, TV
One, Univision and Verizon within the fields of advertising, programming,
marketing, digital and pay television have been named as the members of the
first-ever class of winners of the Multiethnic TV Leadership Awards to be
presented by Broadcasting & Cable and Multichannel News at the NY
Hilton Hotel on Wednesday, April 17th, 2013, during a Luncheon


The Awards celebrate the viability of the
multiethnic television business and will honor 11 outstanding executives for
their noteworthy role in the growth of the industry.


Judging was based on an independent scoring
process by an esteemed group of judges including Ruma Bose, an entrepreneur and
author of the best-selling book “Mother Teresa: CEO;” Eduardo Caballero, Founder
and Chairman of Caballero Spanish Media; Carmen DiRienzo, who served as the
founding president and CEO of V-me television network; and Ola Mobolade who
authored the book “Marketing to the New Majority” as well as a selection of
editors from the presenting publications.


There were two categories with tie scores;
therefore multiple executives will receive the honor.  The winners are: 


Group A. Leaders in Advertising & Marketing:


  • Marketing Executive:
    (This category had a tie, thus there will be two recipients)

    • Chiqui Cartagena, Vice
      President, Corporate Marketing, Univision Communications

    • Alfredo Rodriguez, Vice
      President of Marketing, Dish Network

  • Advertising Sales
    Executive: Tom Maney, EVP Ad Sales, Fox Hispanic Media

  • Account Management or Media
    Executive: Lia Silkworth, EVP, Managing Director, SMG/Tapestry


Group B. Leaders in Programming Distribution &


  • Pay TV Programming
    Executive: Michelle Webb, Executive Director – Content Strategy &
    Acquisition for Verizon FiOS

  • Distribution or Affiliate
    Sales Executive: (This category had a three-way tie, thus there are to be
    multiple recipients)

    • For Group Distribution
      Jorge Fiterre, Partner, Condista

    • For Cable Network
      ; Michelle Rice, EVP of Affiliate Sales and Marketing, TV One

    • For Broadcast
      ; Inae Wilson, SVP Broadcast Distribution, Fox
      Broadcasting Company

  • Executive at a Digital
    Media Provider or Technical Supplier: Erica Branch-Ridley, Vice President,
    Executive in Charge of Production, Sesame Learning, Sesame Workshop


Group C. Leaders in Management:


  • Network Executive: Emilio
    Romano, President, Telemundo Media

  • Pay TV Provider Executive:
    Ruben Mendiola, Vice President and General Manager of Multicultural Video
    Services, Comcast Cable


Louis Hillelson, Group Publisher of
Broadcasting & Cable
and Multichannel News, said, “We are proud to
have this opportunity to honor these 11 distinguished leaders. There were so
many worthy candidates, which reflects the overall growth and sustainability of
this business category.”  He continued, “The Awards Luncheon is an exciting
opportunity for the entire television community to collectively recognize the
combined and individual efforts that have gone into successfully building the
business of Multiethnic Television.”


The Awards Luncheon is preceded by a Morning
Program which will include three keynoter interviews featuring Debra Lee,
Chairman and CEO of BET Networks; Ruben Mendiola,  VP and GM for Multicultural
Video Services at Comcast and Dave Shull, Executive Vice President and Chief
Commercial Officer of DISH. In addition, there will be three roundtable
discussions featuring other leaders in advertising, programming and promotion of
Multiethnic TV. The Morning Program opens at 8 a.m. and is followed by The
Multiethnic TV Leadership Awards Luncheon and Ceremony at 12:15 p.m. All
activities will conclude at 2 p.m. 


The Multiethnic TV Leadership Awards Luncheon and
Morning Program is being produced by the Schramm Marketing Group, a New York
City-based marketing, promotions and event production firm with specialties in
promoting television, sports, not-for-profits and technologies targeted to
multiethnic audiences.   


For more information about the keynote guests,
the awards judges, or to register, please visit


To sponsor this event, please contact Louis
Hillelson at 917-281-4730 or


About Broadcasting & Cable and
Multichannel News


Broadcasting & Cable
and Multichannel News serve the television industry with respected,
industry-leading web sites, weekly print publications, daily e-newsletters, and
events. Broadcasting & Cable covers the broadcast, cable and syndication
markets, while Multichannel News focuses on programming, marketing,
finance and more for the cable and telecommunications industries.


Contact: Joe Schramm



Broadcasting & Cable and Multichannel News


Multiethnic TV Leadership Award Winners Announced: Executives Are From Condista, Comcast, Dish, Fox, Sesame Workshop, SMG/Tapestry, Telemundo, TV One, Univision And Verizon