SAN FRANCISCO, Jan. 10, 2012 /PRNewswire-HISPANIC PR WIRE/ — Midnight, January 23, 2012 is the new deadline to enter Alcohol Justice’s fourth annual Free The Bowl® Video Contest. Youth 10-20 years old are encouraged to submit an original 30 sec. to 3 minute-long music, dance, rap or spoken word performance counter-beer-ad. The top prize is $1,000.
“This year’s video competition challenges youth to expose the relationship of beer advertising and consumption to violence before, during and after sporting events,” stated Michael Scippa, Director of Public Affairs at Alcohol Justice. “The video contest culminates three days before Anheuser-Busch InBev displays their latest offensive beer ads during Super Bowl Bowl XLVI.”
There have been a number of highly publicized incidents of alcohol-related violence at professional sporting venues over the past year, such as the vicious beating of San Francisco Giants fan Bryan Stow at Los Angeles’ Dodger Stadium. Research has shown that sports related alcohol advertising, sponsorship, branding, promotions, and sales practices all fuel over-consumption that leads directly to tens of thousands of annual incidents of alcohol-related violence and harm.
“After every Bud Light-sponsored NFL game, an estimated 5,000 people leave the stadiums legally drunk,” said Scippa. “The toxic social norm that binds alcohol to sports must be broken. Free the Bowl® allows kids to best illustrate to their peers that you don’t need to drink alcohol to enjoy the game, despite what the beer ads tell you.”
To enter the contest, go to FreeTheBowl.com where you can also view past years’ winning videos, this year’s promotional videos and entries, and find complete information on contest rules and prizes. Contest winners will be announced during the Free The Bowl® 2012 World Premiere, February 2, 2012, at the Smith Rafael Film Center in San Rafael, California, and also streamed live at http://www.FreeTheBowl.com.
Michael Scippa 415 548-0492
Jorge Castillo 213 840-3336
SOURCE Alcohol Justice