Miami’s Top Latina Role Models Honored With 2003 Tesoro Rewards

Miami’s Top Latina Role Models Honored With 2003 Tesoro Rewards

Six leading beauty brands unite to recognize local women for community involvement and invest in future leaders with donation towards Hispanic youth


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MIAMI—(HISPANIC PR WIRE)–May 29, 2003–Six local Latinas, ranging from well-known politicians to unsung heroes, will be honored today during the first-ever TESORO awards. Sponsored by Caress, Dove, Pond’s, Suave, ThermaSilk, Vaseline Intensive Care and Glamour en español, the TESORO awards pay tribute to extraordinary role models who have made a difference in the community. The women were nominated and selected based on professional achievements and the ability to inspire change in their community. The TESORO awards are part of “Secretos de Belleza,” a national campaign sponsored by the brands and honoring today’s Latina woman.

The 2003 Miami TESORO recipients are:

Pond’s Art & Culture Award – Amy Serrano
Emmy nominated producer and leading advocate in Women’s Rights.

Vaseline Intensive Care Community Service Award – Georgina Prats
Executive Vice President of La Liga Contra el Cáncer, an agency that provides healthcare services to cancer patients in Florida who lack the financial means for medical treatment.

Suave Education Award – Tere Pujol- Parr
Lead teacher for the International Studies Magnet Program at Sunset Elementary and national lobbyist for bilingual and bicultural educational opportunities.

Caress Public Service Award – Congresswoman Ileana Ros-Lehiten
First Hispanic woman elected to the United States Congress and international defender of human rights and democracy.

Dove Healthcare Award – Nancy Curbelo
Program Director for the International Kids Fund at Jackson Memorial Hospital, offering life saving medical treatments to critically ill children.

ThermaSilk Journalism Award – Alina Mayo Azze
Three-time Emmy award winning broadcast journalist with Univisión 23.

“It is an honor to recognize Latinas who have made incredible contributions to Miami’s Hispanic community,” said Barbara Palacios, Former Miss Universe and TESORO award presenter. “These women have truly inspired change through their leadership, education and service.”
Ms. Palacios also will serve as national spokesperson for the Secretos de Belleza campaign.

The first TESORO event in the country will be held in Miami at the JW Marriott in Brickell. The awards will continue to be presented throughout the year to Latinas in Los Angeles, Houston and Chicago.

Investing in Future Latinas

During 2003 Miami TESORO Awards, Secretos de Belleza is also awarding a grant to uniquely ME! THE GIRL SCOUT/UNILEVER SELF-ESTEEM PROGRAM. uniquely ME! is the first self-esteem program of its kind to inspire adolescent and pre-adolescent girls through the Girl Scouts program to develop a sense of individualism, leadership and self-confidence. The Secretos de Belleza campaign will extend this program to Latino communities in Miami, Los Angeles, Houston and Chicago to help young Latinas in underprivileged communities develop the confidence and skills necessary to be successful in future endeavors.

In Miami, the donation will be used for the purpose of creating uniquely ME! workshops in the Hispanic community. The workshops will include exercises about recognizing one’s strengths and best attributes, dealing with peer pressure, healthy eating habits, hygiene, general wellness, exercise and understanding one’s core values and personal interests.

“We are proud to present the first-ever TESORO awards and honor female role models who embody the spirit of leadership, passion and service in their community,” said Annette Fonte, multicultural marketing manager, Unilever. “The program is building tomorrow’s leaders by extending uniquely ME! in the Hispanic community to help young Latinas develop the skills necessary to take advantage of life’s opportunities.”

UNILEVER BACKGROUND:
Unilever is one of the world’s largest consumer products companies with annual sales of approximately $47 billion in 2002. It produces and markets a wide range of foods and home and personal care products. Unilever operates in 88 countries around the globe and employs approximately 258,000 people.

In the United States, Unilever sales were approximately $11 billion in 2002. It employs approximately 15,225 people and has 59 offices and manufacturing sites in 21 states.

The business comprises:

Home and Personal Care: Wisk, “all” and Surf laundry detergents; Snuggle fabric softener; Sunlight dish detergent; Lever 2000, Caress, Pond’s and Vaseline skin care; the Dove family of anti-perspirant, skin- and hair-care products; the Suave family of anti-perspirant, skin- and hair-care products; Axe deodorant bodyspray for men; Q-tips cotton swabs; Mentadent oral care products; Finesse, Salon Selectives, and ThermaSilk hair care products; and Calvin Klein, Cerruti and Vera Wang prestige fragrances.

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CONTACT:
Burson-Marsteller
Jennifer Diaz
312-596-3619

Miami’s Top Latina Role Models Honored With 2003 Tesoro Rewards