Sears Extreme In-Store Sleepover For Shopping Fanatics Gives New Meaning to ‘Shop...

Sears Extreme In-Store Sleepover For Shopping Fanatics Gives New Meaning to ‘Shop ‘til You Drop’



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Hoffman Estates, IL–(HISPANIC PR WIRE)–November 19, 2004–Last night, a dream became reality for ten lucky fanatical day after Thanksgiving shoppers from around the country when they were treated to a first-of-its-kind extreme sleepover in a Chicago area Sears store.

On November 18 and 19, from 9:00 p.m. until dawn, shoppers and their guests were given $5,000 and free rein at Sears at Woodfield Mall in suburban Chicago. Dressed in comfy pajamas and fuzzy slippers, the shopping fanatics piled up merchandise for friends, families and – of course – themselves. Between purchases, fanatics were pampered with relaxing manicures, given expert gift-giving advice, and treated to popcorn and hot chocolate while watching holiday classics on the store’s big screen TVs. Those that wanted to squeeze in some zzz’s had their choice of nearly two dozen beds in Sears’ mattress department.

As the sun rose, the fanatics rolled out of bed, wiped their sleepy eyes and collected any last minute must-have purchases before cashing out and departing with their over-filled bags of toys, apparel, electronics and more.

“As a die-hard shopper, after strategizing for years on getting the best deals on the day after Thanksgiving, this experience was the ultimate fantasy,” stated fanatic Pilar Clark of San Diego, CA. “I’ve never thought I would have such a wonderful experience in my life. I thank Sears for this unforgettable gift.”

To find these die-hard holiday shoppers, Sears scoured the nation for the most passionate, enthusiastic and creative shopping aficionados – individuals who methodically devise a strategic plan of attack for the most anticipated shopping day of the year, the day after Thanksgiving. These clever consumers were asked to share their most resourceful tips to achieving a successful and fun holiday shopping experience. Ten of the savviest shoppers were chosen and awarded the $5,000 shopping spree and invitation to participate in the “Sears Extreme Sleepover” in Chicago.

“We wanted to provide a once-in-a-lifetime experience for those dedicated shoppers who navigate through the holiday gift-giving season with flare and ease,” stated Sean Lee, store general manager at Sears Woodfield Mall. “The tips these shoppers shared, including bringing an extra person with you to stand in lines or an empty stroller to carry bags, were incredibly creative.”

Here are some day after Thanksgiving shopping tips from the Extreme Sleepover winners to help anyone planning to tackle the biggest shopping day of the year.

— Sleep in your shopping outfit and be sure it’s comfortable. This will save you precious minutes in the morning and help you be first in line.

— Keep your ears open. Listen to other shoppers, perhaps they know something you don’t.

— Bring an extra person with you. Someone who is willing to carry the bags, make trips back and forth to the car and stand in line while you pick up items from your list.

— When you see a restroom without a line, use it.

— Bring a stroller, childless of course, to store all your purchased items..

— Start shopping at the back of the store. The front of the store will always be crowded, so take advantage of the areas where the crowds have not yet arrived.

— Listen carefully at the Thanksgiving dinner table for hints in the conversation that may lead you to better gift ideas.

— Don’t wear anything that attracts attention. Your mission is to shop, not to talk.

— Tuck a little extra money to the side. You’ve just conquered one of the busiest shopping days of the year. Reward yourself!

About Sears

Sears, Roebuck and Co. is a leading broadline retailer providing merchandise and related services. With revenues in 2003 of $41.1 billion, the company offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the U.S. and Canada, which includes approximately 870 full-line and 1,100 specialty stores in the U.S. Sears also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs. Sears is the only retailer where consumers can find each of the Kenmore, Craftsman, DieHard and Lands’ End brands together – among the most trusted and preferred brands in the U.S. The company is the largest provider of product repair services with more than 14 million service calls made annually.

For more information on Sears, Roebuck and Co., please visit http://www.sears.com.

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Sears Extreme In-Store Sleepover For Shopping Fanatics Gives New Meaning to ‘Shop ‘til You Drop’