Sears Brings Top Hispanic Amateur Talent and Professional Players to Soccer Fields...

Sears Brings Top Hispanic Amateur Talent and Professional Players to Soccer Fields Across the Country

Soccer Enthusiasts to Participate in "El Sueno de Tu Vida"


SHARE THIS ARTICLE

For Immediate Release

Euro RSCG Magnet
PR Newswire
2
0
2008-07-08T12:28:00Z
2008-07-08T12:54:00Z
2008-07-08T12:54:00Z
2
594
3391
Sent
PR Newswire
27136
28
6
4164
9.2720

1

0

3 pt
8.15 pt
2
0

HOFFMAN ESTATES, Ill., July 8
/PRNewswire-HISPANIC PR WIRE/ — This summer Sears is spreading soccer fever
across ten major U.S. cities — as part of the El Sueno de Tu Vida. Through this
initiative, and in partnership with Copa Alianza, Sears will showcase the best
Hispanic soccer talent in the country from June 14 to September 7. Copa Alianza
is the premier amateur Hispanic soccer tournament in the U.S.

 

As part of El Sueno de Tu Vida,
adult amateur players on Alianza de Futbol Hispano affiliated teams in each city
will be able to take part in open and free tryouts where they will display their
soccer skills to Mexico’s most accomplished scouts. The tryout finalists will
have the opportunity to join the Local All-Star squad that will play one of
Mexico’s Primera Division A teams (reserve clubs) for hometown fans.

 

El Sueno de Tu Vida tryouts
will be hosted by top scouts including Cristobal Ortega a Club America legend;
Pachuca’s Carlos Trucco; Jose Luis Arce; and Jose Enrique Vaca, an influential
scout for Club America.

 

Four members of the Local squad
will have a chance to try out for the National All-Star Team that will compete
against Tapatio (Chivas de Guadalajara’s Primera Division A team) in Los Angeles
in the National Alianza All Star Game. The national championship will be
broadcast on Fox Sports en Espanol.

 

In each city, spectators will
have the opportunity to win prizes by participating in on-site activities such
as the Sears Skills Challenge and Sears Soccer Bowling. During the first
weekend, the top five finalists of the Sears Skills Challenge will win $100
Sears gift cards and the opportunity to advance to the local finals held during
the last weekend. The winner of the local finals will be awarded a trip to the
El Sueno de Tu Vida finals in Los Angeles to compete against the national Skills
Challenge winners for the grand prize — a $2500 Sears gift card.

 

For more information, please
visit: http://www.sears.com/sueno

 

The 2008 season kicked off in
Phoenix, AZ on June 14 and will continue throughout the summer in the following
markets:

 

COPA
ALIANZA 2008 CALENDAR

(Includes
Mexican Primera Division A Teams)

CITY                         
TEAM           
DATE

1
Phoenix, AZ                
Pachuca        
June 14-15, 21-22, 28-29

2
El Paso, TX                
Atlas          
June 21-22, 28-29, July 5-6

3
Dallas, TX                 
Chivas         
July 5-6, 12-13, 19-20

4
Houston, TX                
Chivas         
July 12-13, 19-20, 26-27

5
Atlanta, GA                
America        
July 19-20, 26-27, Aug 2-3

6
Washington, DC             
Pachuca        
July 26-27, Aug 2-3, 9-10

7
New York, NY             
  
Chivas          Aug 2-3,
9-10, 16-17

8
Chicago, IL                
Pachuca        
Aug 9-10, 16-17, 23-24

9
San Francisco, CA          
Atlas          
Aug 16-17, 23-24, 30-31

10
Los Angeles, CA           
Pachuca        
Aug 23-24, 30-31, Sep 6-7

 

 

About Sears, Roebuck and Co.

Sears, Roebuck and Co., a
wholly owned subsidiary of Sears Holdings Corporation (Nasdaq: SHLD), is a
leading broadline retailer providing merchandise and related services. Sears,
Roebuck offers its wide range of home merchandise, apparel and automotive
products and services through more than 2,400 Sears-branded and affiliated
stores in the United States and Canada, which includes approximately 926
full-line and 1,100 specialty stores in the U.S. Sears, Roebuck also offers a
variety of merchandise and services through sears.com, landsend.com, and
specialty catalogs. Sears, Roebuck offers consumers leading proprietary brands
including Kenmore, Craftsman, DieHard and Lands’ End — among the most trusted
and preferred brands in the U.S. The company is the nation’s largest provider of
home services, with more than 13 million service calls made annually. For more
information, visit the Sears, Roebuck website at http://www.sears.com
or the Sears Holdings Corporation website at http://www.searsholdings.com
.

Sears Brings Top Hispanic Amateur Talent and Professional Players to Soccer Fields Across the Country