Seccion Amarilla USA and Launch Their 2010 Advertising Campaign With the...

Seccion Amarilla USA and Launch Their 2010 Advertising Campaign With the Staging of ‘La Mejor Jugada’


MIAMI, March 15 /PRNewswire-HISPANIC PR WIRE/ — Seccion Amarilla USA and announce the launch of their 2010 advertising campaign, which aims to increase recognition of their digital products among users and clients across the United States.

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With an innovative communication strategy and based on digital media, social networks, national print media, direct mail, BTL (below-the-line) activities, sports marketing and viral marketing, Seccion Amarilla USA will introduce its new online promotion called: “La Mejor Jugada.”

“La Mejor Jugada” is a creative, interactive and entertaining soccer game that will be available starting today at Once online users create an independent profile, they can play and learn about the history of soccer. Participants will have the chance to win over 5,000 prizes including: Trips to South Africa for two, 42″ plasma TV’s, soccer jerseys, soccer balls, mugs, gift cards for online sporting goods and many more prizes.

“With the launch of this campaign we are seeking to achieve many objectives. One of them is to connect with our users by offering them the opportunity to learn more about our digital products through an exciting and innovative experience. Furthermore, Seccion Amarilla will demonstrate to its clients that their message will be exposed via a reliable medium that contains an innovative advertising channel and indicates market tendencies. This will reveal that we work hard to assure that advertisements will be exposed to millions of online consumers. We want to validate to our clients how advantageous it is to advertise with us,” assured Juan Reffreger, CEO of Seccion Amarilla USA.

Inspired by the tradition of soccer, this campaign will be supported by the image of four spectacular Hispanic models, which were selected after a nationwide casting call. “On this occasion, the creative concept developed by Seccion Amarilla USA’s marketing department seeks to reflect the models’ intellectual, dynamic, and winning personalities. These personalities will be the essence of our brands, users and clients,” commented Miguel A. Capriles, National Marketing Director of Seccion Amarilla USA.

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About Seccion Amarilla USA

Seccion Amarilla is an international brand with over 100 years of experience in the Spanish Yellow Pages Industry. In 2006, Seccion Amarilla launched Seccion Amarilla USA. Since its entrance into the U.S. market, SAUSA has realized sustainable growth and success and has become a Spanish Yellow Pages market leader by providing effective and targeted advertising products and services to businesses of all sizes.

Today, Seccion Amarilla offers a full range of multimedia products through its print, Internet and mobile media platforms, which allow its advertisers a number of direct methods to connect with the Hispanic community by building relationships and increasing engagement with the Hispanic consumer.

SOURCE Seccion Amarilla USA

Seccion Amarilla USA and Launch Their 2010 Advertising Campaign With the Staging of ‘La Mejor Jugada’