NEW YORK, Aug. 18 /PRNewswire-HISPANIC PR WIRE/ — Selecciones, the world’s
best-selling Spanish-language monthly magazine, celebrates another milestone in its 37-year history when it unveils a new look with the September issue, which goes on sale August 19. The redesign is accompanied by a new tagline: “Comparta lo Bueno de la Vida” (“Share the best of life”), which encapsulates the essence of Selecciones.
The September issue also features interviews with presidential contenders Barack Obama and John McCain; Selecciones is the only Spanish-language magazine to have conducted interviews with both candidates.
In addition to a fresh design and updated logo, the general interest magazine will offer new columnists and features that will further extend the magazine’s focus on community and sharing the best that life has to offer, while continuing to provide world news, topical health issues, parenting advice and other content that specifically targets U.S. Hispanic families. These changes include:
— Cocine con Daisy: Celebrated chef and food writer, Daisy Martinez, will have a regular column where she will offer cooking tips and recipes drawn from a wide swath of Hispanic regional cuisines.
— Julio Bevione, a lifestyle expert, hugely popular throughout Latin America, who stresses wellness, inspiration and the power of positive thinking will share insights each month on living life to the fullest and grappling with daily challenges in a healthy, uplifting way.
— Deje su Huella/Make Your Mark: A regular column that will profile an individual who is making a difference in her community. Readers will be asked to submit people for consideration; selected individuals will receive a $5,000 grant from Selecciones to continue and expand their good works.
— Greater use of photography and bold graphics
“We are excited about all of the changes,” said Genevieve Marlin-Fernandez, Editor-in-Chief, Selecciones. “Our readers will now find even more in Selecciones to help them navigate life and make it better — for themselves, their families and their communities.”
“The new Selecciones offers many more opportunities for advertisers to connect with our audience on a variety of platforms,” said Elaine Alimonti, Publisher, Selecciones. “From sponsorship of new features and columns to experiential marketing through events, we bring the Hispanic market to advertisers like nobody else can. Our redesign also corresponds to the changes that have taken place this year at Reader’s Digest, including our adoption of ‘Comparta lo Bueno de la Vida.’ Our new tagline aligns perfectly with the Reader’s Digest ‘Life Well Shared’ platform and the community-focused, positive mentality it represents.”
Selecciones is the world’s leading Spanish-language magazine, with editions in 20 countries. Selecciones embodies the Reader’s Digest “Life Well Shared” message, providing content that is practical, informative and inspirational while celebrating the diversity of the Hispanic experience. The U.S. edition of Selecciones has a circulation of 375,000 with a readership of 2.6 million. Selecciones is published by The Reader’s Digest Association, Inc.