Washington, DC–(HISPANIC PR WIRE)–June 14, 2006–In an effort to ensure minority firms are getting their fair share of federal advertising contracts, Senator John Kerry (D-Mass.), top Democrat on the Committee on Small Business and Entrepreneurship, requested a study to determine if the federal government is aggressively pursuing a policy to expand minority advertising contracting opportunities.
“As members of the National Association of Hispanic Publications (NAHP Inc.), we are very glad that Senator Kerry took the initiative in this important and determinative step for Hispanic publications. We have been soliciting this study for years and finally Senator Kerry took the initiative to find out how much money the federal government spends in advertising and how much of that money is being spent in minority press”, said NAHP Inc. President, Lupita Colmenero. “In other words, we are glad that the federal government is being inclusive, she said.
“Senator Kerry came to Meet The Hispanic Press and did more than speak on public policy issues. He leads a call for accountability in how our Federal government works with minority media in reaching our community of diversity. He has now been joined by Senator Harry Reid (D-NV) in this effort, and we are proud to have these two men working on this important issue,” said Eddie Escobedo, Chairman of the Board of Directors of NHPF (National Hispanic Press Foundation).
“For nearly six years we’ve had a policy in place that says the federal government is supposed to be advertising in minority publications and on radio and television stations that reach minority audiences. Are they doing that? Are they aggressively contracting with minority firms?” Kerry asked. “It’s time we know how the government measures up in meeting its responsibility to reach out to all sectors of the American economy and in keeping its commitment to minority entrepreneurs,” said Kerry.
Executive Order 13170, signed in October 2000, directs federal agencies to expand all contracting opportunities for small disadvantaged businesses (SDBs), Minority Business Enterprises (MBEs), and firms participating in the Small Business Administration’s 8(a) business development program, including in information technology and General Service Administration schedules. The Executive Order specifically requires each federal agency to “take an aggressive role in ensuring substantial minority-owned entities’ participation, including 8(a), SDB, and MBE, in federal advertising-related procurements.”
Kerry sent a letter to the Government Accountability Office asking them to:
— Determine which federal agencies have developed plans to comply with the order and to what extent there were shortfalls in compliance; and
— Find out how many contracts were awarded to SDB, MBE and 8(a) firms; and
— Examine the total amount of federal dollars spent on advertising 2001-2005, and of that, how much money went to SDB, MBE and 8(a) small businesses.
About the National Association of Hispanic Publications, Inc
The National Association of Hispanic Publications, Inc., (NAHP, Inc) is the largest organization representing Hispanic publications at the national level. NAHP Inc. works with 150 member and affiliated publications that share a combined circulation of more than 10 million. Its member publications and affiliated media associates reach more than 50 percent of Hispanic households in throughout the U.S. every week. NAHP, Inc. provides professional tools to assist Hispanic publications to more effectively reach their readership. NAHP Inc. works hard at keeping the Hispanic community informed and educated about social issues, updating its readers about member publications, providing technical assistance and improving the quality of Hispanic publications at the national level. Please, visit our website for more information: http://www.nahp.org or call 202-662-7250.