Mobile Classified Ad Service Fulfills Mexican-American Entrepreneur’s Dream

Mobile Classified Ad Service Fulfills Mexican-American Entrepreneur’s Dream


SAN FRANCISCO, Nov. 16 /PRNewswire-HISPANIC PR WIRE/ — When iPling Inc.’s Anunciate al Instante! (Instant Classifieds!) mobile-phone-based classified advertising service launches in Mexico City this month, it will be the culmination of a dream for Manuel Monroy, a Mexican entrepreneur working in Silicon Valley. Monroy’s vision is to provide simple yet revolutionary tools wherever mobile technology can be leveraged to connect and empower people.

Monroy explains – “With the world in the midst of a mobile revolution, emerging markets remain wide open for creative localized solutions. When we saw decades of stagnation in Mexico’s classified industry we had to step in. Our vision is for iPling to host the largest second-hand and personals marketplace in the country.”

Anunciate al Instante! uses text messages; it’s available to everyone with a mobile phone. Initially it will work on Telcel, Mexico’s dominant carrier, but Monroy is also talking to other carriers. Using Anunciate al Instante! is as simple as texting. Use Short Code 99123 to post ads to sell, barter, or rent goods and services, as well as post jobs, events, and personals ads or manage your account. Browse listings by texting keywords and categories. Messages (anonymized for safety) cost MXN1.50 (US$0.11), compared to MXN100-MXN400 for newspaper classifieds.

Anunciate al Instante! improves upon traditional classified ads because it’s available anytime, anywhere. Location-aware, it ranks information according to distance. For example, if you need a handyman in the neighborhood or want to buy a TV without having to pay shipping, Anunciate al Instante! instantly connects you with people nearby.

A Mexico City native, Monroy has an engineering degree from USC and MBA from UCLA. He worked at Mattel and Andersen’s Silicon Valley office prior to becoming an entrepreneur. He’s worked with the Silicon Valley chapter of Mexico’s Technology Business Accelerator and spoken at Mexico’s Secretary of Foreign Affairs Red de Talentos events. He’s also served on the board of Hispanic-Net, a community of Hispanics in High-Tech. In 2007 Monroy founded iPling to deliver mobile, location-enabled social networking services. iPling’s “Find and Be Found” launched the same day as the iPhone and was named among the “Top 25 Web Apps for iPhone.”

Developed through a technology partnership with Spime, a leading provider of location-enabling mobile technologies, Anunciate al Instante! will soon be available as an iPhone application in Mexico and the US.

SOURCE iPling Inc.

Mobile Classified Ad Service Fulfills Mexican-American Entrepreneur’s Dream