Shake Up Your Holiday Routine with the ‘It’ Guide to Entertaining

Shake Up Your Holiday Routine with the ‘It’ Guide to Entertaining

New 4Cocktails Website and Hotline Raises the Bar for Spirited Holiday Parties


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Chicago, IL & New York, NY–(HISPANIC PR WIRE)–October 2, 2007–Stand out this season by adding “spirit” to holiday parties and gift-giving lists. Providing a personalized cocktail at your celebration is an easy way to add your unique signature, and now 4COCKTAILS, a new and innovative entertaining resource, is available to help party hosts and guests celebrate in style with trend-setting alternatives to traditional holiday beverage options.

The interactive website, http://www.4COCKTAILS.com, will be available 24 hours a day and the hotline, 877-4COCKTAILS, will have operators standing by, and available 24 hours during peak times, like Halloween, Thanksgiving and Christmas, to help inspire festive parties that will be remembered for years to come. Cathy Riva, go-to entertaining guru and host of Discovery Home Network’s “Party Girl,” will share entertaining tips that will bring “joy to the world” – or at least to your party – teaching consumers to mix it up responsibly with world-class spirits brands, including ABSOLUT(R) VODKA, Jim Beam(R) Bourbon, Plymouth(R) Gin, Cruzan(R) Rum, Hornitos(TM) Tequila, DeKuyper(R) Cordials and Starbucks(TM) Liqueurs.

“As a host or hostess, there are a variety of ways to up-the-ante of enjoyment by bringing a special touch to your party that will ’WOW’ your guests,” said Riva. “Whether you serve a festive cocktail evocative of the season like an ABSOLUT(R) Peppermint Patty or create an Après-ski themed night complete with Jim Beam hot toddies and a bearskin rug, the holidays are the perfect time to connect with family and friends through a shared spirit of fun celebration.”

With more than two-thirds of adults 21 and older attending up to five parties during the holiday season, it is no surprise that there is some anxiety associated with party going and throwing. Among the most common pressure points are fear of running out of food and beverages, and bringing an unoriginal gift as a guest. With 4COCKTAILS as the go-to resource for holiday parties, there is no need for worry or fatigue – the website and hotline are filled with fresh ideas that will inspire guests or hosts to have a hoot and ensure that you are on the party map and VIP list for next year:

— D-I-Y Cocktail Creations. This year, with the help of 4COCKTAILS, stand out from the crowd and offer something else besides the traditional beverage options. Set up a lively do-it-yourself station with a mixable base spirit like Canadian Club(R) Whisky, an array of flavorful and colorful DeKuyper(R) cordials, along with spice racks containing seasonal ingredients like candy canes, cinnamon sticks and peppermint. Be sure to offer up bar tools like muddlers, shakers and strainers along with a paper and pen so your guests can experiment and leave behind their signature recipes for the next mixologist in the making.

— Who’s the boss (of gift-giving)? Not sure what to bring to your boss’ holiday party? For the martini lover, pair a bottle of Plymouth Gin with the Savoy Cocktail Book, which calls for Plymouth in the original gin martini. Impress the bourbon aficionado with a bottle of Maker’s Mark(R) coupled with a copy of the spirited cookbook, That Special Touch: Maker’s Mark.

— Room for dessert? Liven up the party by serving a festive Gingerbread Lattetini that combines the bold taste of Starbucks Liqueurs with a classic after-dinner treat. For a twist on the traditional cakes and cookies, create delicious cocktail-esque concoctions like Cruzan Single Barrel Estate Rum chocolate cookies or a lighter treat like Hornitos tequila-infused fresh fruit.

— Tis’ the Season to think before you drink! While entertaining with cocktails creates a festive environment, it is imperative that party hosts think ahead to ensure guests get home safely. Consider designating a bartender for the night to manage the flow of alcohol and sending taxi information with your invitations to provide a safe ride option for your guests.

4COCKTAILS is a program developed by Beam Global Spirits & Wine and The Absolut Spirits Company, Inc. For more tips and cocktail recipes to shake up the season, visit http://www.4COCKTAILS.com.

About The Absolut Spirits Company, Inc.

The Absolut Spirits Company, Inc., headquartered in New York, is a subsidiary of V&S Group and operates under the auspices of V&S Absolut Spirits in Stockholm, which produces and markets ABSOLUT(R) VODKA, ABSOLUT CUT(TM), Level (TM) Vodka, FRÏS(R) Vodka , Plymouth(R) Gin and Cruzan(R) Rum. The Absolut Spirits Company, Inc. imports ABSOLUT VODKA, Level Vodka, Plymouth Gin and Cruzan Rum in the US and distributes the brands through FutureBrands LLC, a joint venture with Beam Global Spirits and Wine.

About Fortune Brands and Beam Global Spirits & Wine

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam(R) Bourbon, Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker’s Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Larios(R) Gin, Whisky DYC(R), Teacher’s(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs, Knob Creek(R) Bourbon, Starbucks(TM) Liqueurs and Clos duBois(R) Wines. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company with annual sales exceeding $8 billion. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, please visit http://www.beamglobal.com and http://www.drinksmart.com.

(C) 2007 Beam Global Spirits and Wine, Inc. Deerfield, IL

(C) 2007 V&S Vin & Sprit AB. Imported by Absolut Spirits Co., New York, NY

Shake Up Your Holiday Routine with the ‘It’ Guide to Entertaining