Siempre Mujer and The National Museum of Mexican Art Host Inaugural Day...

Siempre Mujer and The National Museum of Mexican Art Host Inaugural Day of the Dead Ball

Event Theme "Love Never Dies" Honors the Spirits of the Living and the Dead Cultural Celebration Features Live Musical Performances, a Private Viewing of the Museum's Highly-Anticipated "La Muerte Nina: Day of the Dead" Exhibition, a Scavenger Hunt, Festive Food and Drink, Face Painting, and a Silent Auction Proceeds Benefit NMMA's Educational Programs


NEW YORK, Oct. 21, 2015 /PRNewswire-HISPANIC PR WIRE/ — Siempre Mujer, the largest Spanish-language lifestyle magazine for Latinas in the U.S., today announced that it is partnering with the National Museum of Mexican Art (NMMA), one of the most prominent Latino organizations in the country and the only Latino museum accredited by the American Association of Museums, to host the inaugural Day of the Dead: Love Never Dies fundraising ball, celebrating the spirits of the living and the dead, and commemorating the traditional Mexican holiday rapidly gaining popularity in America and around the world.

The ticketed event, held at NMMA in Chicago on Friday, Nov. 6, at 7 p.m., is open to the public. Tickets are available both online and at the door. Proceeds from ticket sales and the silent auction will benefit the museum’s educational programs.

“We’re thrilled to partner with Siempre Mujer for our first-ever Love Never Dies ball,” says Carlos Tortolero, President and CEO of the National Museum of Mexican Art. “This year marks the museum’s 29th year celebrating Day of the Dead, and this event is a fantastic addition to our annual Day of the Dead festivities. We look forward to bringing together the community for a fun and lively evening honoring our culture and the arts.”

The Love Never Dies fundraising ball is an artistic celebration of eternal love through the visual, performing and culinary arts. The event is expected to attract more than 500 leaders in art, media, entertainment, politics, philanthropy and business.

Additional event highlights include:

  • Live performances by DJ Jesse De La Pena of Vocalo Radio and Dos Santos Anti-Beat Orquesta.
  • Artisan culinary creations and specialty handcrafted cocktails.
  • A private viewing of the museum’s highly anticipated Day of the Dead exhibition, La Muerte Nina: Day of the Dead.
  • A Passport to the Arts Scavenger Hunt: Guests will receive a passport containing clues to guide their search for art treasures throughout the museum and have a chance to win prizes.
  • A silent auction featuring one-of-a-kind travel, art and entertainment experiences, including a luxury trip to Mexico.
  • Traditional Day of the Dead altars honoring iconic Tejano artist Selena on the 20th anniversary of her death, acclaimed Hollywood actor, Anthony Quinn and Mexican wrestler/movie star/pop icon El Santo who both passed in 2015.
  • Day of the Dead-inspired face painting.

“For the past three years, Siempre Mujer has hosted fantastic Day of the Dead events in New York and Los Angeles,” says Siempre Mujer Editor-in-Chief Maria Cristina Marrero. “These events are a great way to bring together the Latino community in celebration of our unique heritage, and we’re so excited to bring the festivities to Chicago, which has one of the largest and most diverse Latino populations in the country. We’re also thrilled to partner with and support the National Museum of Mexican Art, one of the leading cultural institutions in the country.”

The ball caps off a week of exciting Day of the Dead activities taking place around the museum and the city of Chicago, and coincides with NMMA’s annual Day of the Dead exhibition, which attracts more than 60,000 visitors every year and is the largest and most celebrated of its kind in the country. This year’s exhibition, called La Muerte Nina: Day of the Dead, is dedicated to the 43 students from the Ayotzinapa, Guerrero Teachers College who have been missing since September 2014, and features traditional altars, installations, folk art, paintings and sculptures specially created for NMMA by more than 90 artists of Mexican descent from both sides of the border. The exhibit runs from Sept. 18 through Dec. 13.

Siempre Mujer is the Official Media Partner of the event. Additional event sponsors include Official Food Sponsor HERDEZ® Brand, the No. 1 salsa brand in Mexico, which will be providing a bountiful spread of festive food and the face painting stations; Ancestry, which will provide access to its world class searchable database of historical records and documents through interactive, and on-site ancestor and lineage tracing; el Jimador tequila, which will be providing specialty cocktails; Korbel, which will be providing champagne; and Event Partner Mexico Tourism Board.

Siempre Mujer is committed to helping our Latino community thrive, whether it’s through cultural events, scholarship programs or beyond,” says Siempre Mujer Associate Publisher Veronica Viviana Wilson. “We’re excited to team up with our sponsors and partners to expand our unique Day of the Dead program to Chicago, and work together to benefit this celebrated cultural institution.”

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Launched in 2005 by Meredith Corporation (NYSE: MDP,, Siempre Mujer is the only magazine written for, by and about the modern U.S. Hispanic woman who is actualizing her goal of success. With fresh, authentic and inspiring content, Siempre Mujer has become one of the leading Spanish language women’s magazines and the Latina’s source for the things she cares about most; beauty, style, fitness, fashion, arts, culture, and career, helping her be the best woman she can be, a leader, a doer, and a role model. Siempre Mujer reaches 1.8 million readers every issue, and is published on a bi-monthly basis. provides the latest in beauty and fashion trends, and original editorial content about relationships, current events, celebrity news and entertainment.

The National Museum of Mexican Art showcases 3,500 years of creativity from both sides of the Mexican border, connecting visitors to the diversity of authentic Mexican art and culture. Works from the Chicago museum’s 8,500-piece Permanent Collection are exhibited in its bilingual galleries, and the museum’s location in Pilsen allows for a total immersion in the richness of Mexico’s culture. Admission is always free at the National Museum of Mexican Art, the only nationally accredited Latino museum in the United States. For information, visit or watch this short video:

Siempre Mujer and The National Museum of Mexican Art Host Inaugural Day of the Dead Ball