MIAMI, May 6 /PRNewswire-HISPANIC PR WIRE/ — Smirnoff Ice, one of Diageo’s premium malt beverages, announced today a strategic partnership with Univision Radio, the leading Spanish-language radio group in the United States. The alliance will offer consumers an opportunity to enjoy this summer’s “coolest parties,” through a series of concert events sponsored by the makers of Smirnoff Ice and featuring today’s hottest Latin artists. Fans will have the chance to win tickets to attend the concerts through Univision Radio station giveaways. The summer festivities will kick-off May 7th at an exciting launch party in Miami Beach.
“Our collaboration with Univision Radio allows us to reach millions of Latin music lovers as we kick-off the 2009 summer season with this national promotion,” said Mala Popli, Senior Brand Manager for Smirnoff Ice. “Our consumers know there’s no better way to celebrate the summer than an outdoor concert… and to accompany that with a cold Smirnoff Ice.”
The Smirnoff Ice events will take place in San Antonio, Los Angeles and Miami. Billboard-nominated rapper Baby Bash is scheduled to perform at the first concert, which will be held on May 22nd in San Antonio. The Argentine singer Valeria Gastaldi, formerly with the pop group Bandana, will open the evening’s entertainment. In addition, internationally-renowned actor, singer and songwriter Jeremias will perform at one of the upcoming concerts.
“We are delighted to partner with Smirnoff Ice on a program designed specifically for the Latino consumer, whose leisure activities are invariably paired with their favorite music,” says Jack Hobbs, Executive Vice President and Director of Corporate Sales for Univision Radio. “The network’s stations reach more than 12 million unique listeners every week. This alliance is mutually-beneficial for our radio network, the Smirnoff brand and consumers across the country.”
Consumers of legal drinking age are invited to learn more about how to host the coolest summer parties by visiting http://www.CoolConTodos.com . The website features the Smirnoff Ice Chulas, three lovely women who personify summer party themes. Chula Dance, Chula Sport, and Chula Beach connect the consumer to three Smirnoff Ice flavor choices: Passion Fruit, Original and Mango. In addition to information about how to host the perfect summer party, Cool con Todos visitors can participate for a chance to win free tickets to the Smirnoff Ice concerts.
Diageo (Dee-AH-Gee-O) is the world’s leading premium drinks business and industry leader in promoting responsible drinking, with an outstanding collection of beverage alcohol brands across spirits, wines, and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines. Diageo is a global company, trading in more than 200 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at http://www.diageo.com. Celebrating life, every day, everywhere, responsibly.