MIAMI–(HISPANIC PR WIRE)–December 17, 2002–The Multicultural Communications Section of the 20,000-member Public Relations Society of America (PRSA) awarded this year’s D. Parke Gibson Pioneer Award to Rosanna M. Fiske, APR, president, Communiqué Group, and past president of PRSA Miami.
Established in 1994 by the PRSA Multicultural Affairs Committee and the highest individual honor given nationally in multicultural communications, the D. Parke Gibson Pioneer Award is presented annually to a public relations professional who has increased national awareness of public relations within multicultural communities and participated in the promotion of issues meeting the special informational and educational needs of these diverse communities. This year’s award was sponsored by The Coca-Cola Company and was presented by Ofield Dukes, who previously received this honor as well as last year’s PRSA Gold Anvil Award, and who is known for his work with Martin Luther King, Jr. and the King family.
Fiske has completed work for local, national and international clients, including some of the most well known communications initiatives addressing diverse publics such as Charles Schwab’s online trading launch into Latin America, American Airlines’ communications during the 1997 pilot strike, Wells Fargo Bank’s Billion Dollar Latino Loan Program, and MCI’s creation and launch of the MCI Tecnoguia – a glossary of Spanish and English technical terms.
An adjunct professor at Florida International University teaching communications courses, Fiske has completed pro-bono work benefiting the National Hispanic Scholarship Fund, the United Negro College Fund, and the Organization of Chinese Americans. She also founded the Hispanic Market Section within PRSA addressing the need for knowledge and expertise in the U.S. Hispanic market.
Fiske was the first Hispanic woman named president of PRSA Miami and was selected as a 1999 and 2000 honoree of the International Who’s Who of Professional and Business Women. Her professional accomplishments include receiving The Communicator Awards’ Crystal Award of Excellence and the National Hispanic Scholarship Fund “Alumnus Award of Excellence” for her professional leadership and dedication to education.
The Public Relations Society of America (www.prsa.org), headquartered in New York City, is the world’s largest professional organization for public relations professionals, with 117 chapters nationwide who represent members in business and industry, counseling firms, government, associations, hospitals, schools, professional services firms and non-profit organizations.