DENVER, Aug. 7 /PRNewswire/ — National furniture retailer Sofa Mart and Furniture Row Outlet, brands of Furniture Row Companies, will once again work together to aid the estimated two million street children in Mexico City.
The charity campaign titled, “Hope Is Always In Style,” allocates $20 for every sofa sold at the stores nationwide to World Vision for the duration of the campaign. The campaign was developed in 2000 and all of the proceeds have benefited World Vision’s “Ninos de la Calle” (street children) program. The program assists in the wide spread problem of homeless children in Mexico City.
Specifically designed to enable street children to become more self sufficient and move into a stable environment, the program focuses on providing educational support, shelter, children’s homes and family reintegration whenever possible.
World Vision Media Relations Director, Karen Kartes, elaborates on what the financial support means to the program: “Thanks to the generosity of Sofa Mart and its customers, thousands of orphaned and abandoned children and youth will continue to receive food, clothing, housing, vocational training, and health care through the World Vision Ninos de la Calle program in Mexico City.”
Marty Grosse, General Manager of Sofa Mart explains the motivation behind the campaign. “It is very important to our company to aid the global community. It is our intention that this effort will help foster hope and positive opportunities for the children of Mexico.”
The Furniture Row Companies make up one of the largest family owned specialty home furnishings and bedding retailer. The company is comprised of five specialty store brands including: Oak Express(R), Sofa Mart(R), Bedroom Expressions(R), Denver Mattress Company(R) and Furniture Row Outlet. Furniture Row operates more than 330 stores nationwide. For more information visit: http://www.FurnitureRow.com
About World Vision
World Vision is a Christian relief and development organization dedicated to helping children and their communities worldwide reach their full potential by tackling the causes of poverty. For more information please visit http://www.worldvision.org .