WALGREENS AND CREST HEALTHY SMILES 2010 PROMOTE PROPER DENTAL HABITS DURING CHILDREN’S...

WALGREENS AND CREST HEALTHY SMILES 2010 PROMOTE PROPER DENTAL HABITS DURING CHILDREN’S DENTAL HEALTH MONTH

New Partnership to Combat the Oral Health Epidemic and Educate Families About Dental Hygiene


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Due to statistical errors Sonrisas Saludables 2010 de Crest is reissuing the following corrected press release distributed on Hispanic PR Wire February 07, 2003:

CINCINNATI, OH,–(HISPANIC PR WIRE)–February 10, 2003–In honor of Children’s Dental Health Month in February, Walgreens, the nation’s largest drugstore chain, the Boys and Girls Club of America and Crest Healthy Smiles 2010 (CHS 2010), have partnered to fight the oral health epidemic and educate Hispanic families about proper dental hygiene. Throughout February, Walgreens will donate 10 cents from every Crest sale to benefit local Boys & Girls Clubs for a total donation of up to $100,000 in grants distributed nationwide.

The CHS 2010-Walgreens partnership is particularly timely because Hispanic children are facing a silent epidemic of oral health disease in America. Tooth decay is the most common chronic childhood disease — five-times greater than asthma — and poor dental habits in children can have a serious affect on their overall health and well-being. Yet, these problems can be easily prevented.

“We are excited to partner with CHS 2010 during Children’s Dental Health Month and to further demonstrate our commitment to improving the oral health of our customers,” said William Geary, divisional merchandise manager at Walgreens. “We encourage parents to stop by our stores and help us bring smiles to children throughout our communities.”

“Through our partnership with Walgreens, we will be able to further CHS 2010’s goal of reaching out to underserved kids and helping parents educate their children about oral health,” said Diane Dietz, marketing director for Crest. “The grants will be used to help maintain our oral care education and access programs created with the Boys & Girls Clubs of America.”

SURVEY REVEALS TRUTH ABOUT KIDS’ BRUSHING HABITS

A recent survey on Hispanic children’s brushing habits, conducted by Crest Healthy Smiles 2010 reveals why programs like the Walgreens and Crest initiative are important in the fight against oral decay.(1) According to Los Angeles dentist Dr. Jesus Guzman, DDS, who reviewed the survey findings, “There are still challenges in Hispanic kids’ oral care on several major fronts, including getting them to brush for two minutes, twice a day, and improving eating habits.”

Some of the survey’s findings include:

— 56% brush only a minute or less (instead of the recommended two minutes)

— 34% brush only once a day

— 69% go to bed without brushing

— Only 56% of kids surveyed say they floss

— 63% of kids say their parents have to nag them to brush

ABOUT WALGREENS

Walgreen Co. is the nation’s largest drugstore chain with fiscal 2002 sales of $28.7 billion. The company operates 3,954 stores in 43 states and Puerto Rico, in addition to Walgreens Health Initiatives, which provides mail service prescriptions, pharmacy benefits management and other clinical services. For information on store locations log onto http://www.walgreens.com.

ABOUT CREST HEALTHY SMILES 2010

Based on the principle that good oral health is integral to overall health, Crest Healthy Smiles 2010 combines the passionate vision of Crest with the resources of Boys & Girls Clubs of America, the American Dental Association, the American Academy of Pediatric Dentistry and other leading members of the dental community to affect real change in the state of the country’s oral health by 2010. Crest is also working with dental schools and local communities to sponsor mobile dental clinics that bring full service dental support to areas in need, as well as building upon its 40-year tradition of broad-based in-school health education programs which reach 90 percent of first graders. The program will reach more than 50 million children and their families over the next ten years.

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste, a major preventer of cavities. Since first introducing a fluoride toothpaste 40 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. In addition, Crest created Crest Healthy Smiles 2010, a national outreach program designed to help improve the state of oral health in America. By providing education, tools, and increased access to dental professionals, Crest hopes to reach 50 million children and their families. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

(1) The Crest SpinBrush report presents the findings of a telephone survey conducted among a national probability sample of 1,021 kids comprising 512 males and 509 females, six to 11 years of age, living in private households in the continental United States. ORC International’s CARAVAN Services of Princeton, NJ conducted the interviewing during the period of December 5-10, 2002. The study has a margin of error of plus or minus three percentage points. For a complete copy of the survey results, please contact Marjorie Kaplan at 212-891-0469 or mkaplan@devries-pr.com

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CONTACT:

DeVries Public Relations

Marjorie Kaplan/212-891-0469

or

Bea Cardenas/212-891-0451

WALGREENS AND CREST HEALTHY SMILES 2010 PROMOTE PROPER DENTAL HABITS DURING CHILDREN’S DENTAL HEALTH MONTH