New York, NY–(HISPANIC PR WIRE)–September 13, 2007–Juniper Content Corporation’s (OTCBB: JNPC; “Juniper”) ¡Sorpresa! network announced today that it has acquired exclusive exhibition rights from BouncyNet Inc. for a three year U.S. broadcast of the successful Mexican children’s programs “EL Reto Burundis” and it’s two animated movies “Enredos y Marañas” and “Navidad con Angel”. The programming will air on the ¡Sorpresa! network in the afternoons beginning in October. “EL Reto Burundis” was launched in Mexico and was especially created for children ages 6 to 12 years old.
“In Mexico, the program characters are so endearing to our young viewers that it serves as an outstanding platform for the distribution of its many branded products,” commented Enrique Altamirano, CEO of BouncyNet and Burundis creator. He further added, “¡Sorpresa! is truly in a unique position to deliver this success to its cable operators and multichannel partners”.
The success of the “El Reto Burundis” television program has given way to numerous branded products in Mexico including merchandizing, home video, published comic series, a music CD and a website in addition to numerous licensed products. The gameshow, “El Reto Burundis”, targets both pre-teens and teens alike and debuted as the highest rated show in its time slot securing advertising commitments from Mattel, Hasbro, Grupo Bimbo, Pepsi, Danone, Nestle, Kellogg’s and Coca Cola during its 32 episode run.
“This partnership with BouncyNet Inc. allows ¡Sorpresa! to deliver proven and relevant programming to the largest segment of the Hispanic market—Mexicans in the U.S. —with a knowledge and affinity for the Burundis brand,” stated Maria Badillo, Vice President of Programming for ¡Sorpresa! “We will build upon its prior success with several US Hispanic market focused advertising opportunities to reach the youngest and fastest growing Hispanics.
The three-year exclusive agreement with BouncyNet allows ¡Sorpresa! to distribute the program to its digital community through sorpresatv.com. Advertisers and MSO will have the opportunity to build upon the success of the program in Mexico with numerous ¡Sorpresa! multiplatform opportunities in the U.S.
About Juniper Content Corporation
Juniper Content Corporation is a media and entertainment company focused on branded content services in high growth markets across multiple distribution channels. On January 19, 2007, it merged with Firestone Communications, owner and operator of ¡Sorpresa!, the nation’s first Hispanic children’s television network and digital community. ¡Sorpresa! is offered on Cablevision, Charter, Comcast, Cox, Time Warner, Verizon and The National Cable TV Cooperative. ¡Sorpresa! is also available through third party mobile and broadband platforms, including: Verizon’s FiOS and Brightcove; on VOD basis through Akimbo, AOL TV, MSN, and AT&T Homezone; and on a mobile basis through MobiTV, that provides Spanish language video services to Sprint and AT&T Wireless; and sorpresatv.com. In addition, Firestone provides satellite uplink services for television network distribution, and production facilities and services for video program production.