¡Sorpresa! Enhances Interactive Ad Sales Capabilities with Latest Appointment

¡Sorpresa! Enhances Interactive Ad Sales Capabilities with Latest Appointment

Specialist in multicultural internet sales joins the Hispanic children’s network advertising effort


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New York, NY–(HISPANIC PR WIRE)–July 27, 2007–The ¡Sorpresa! Network announced today that Mr. KJ Jones has joined the network as an Account Executive of Advertising Sales. Mr. Jones will be based in New York and will have responsibility for increasing interactive ad sales for the ¡Sorpresa! Network and digital community.

Mr. Jones comes to ¡Sorpresa! with nearly 10 years experience driving advertising and interactive ad sales for Latino-focused publications at Latina Media Ventures. He honed his digital media experience while managing the interactive sales operations of Newsweek Magazine and in a similar capacity at Sports Illustrated directing its digital presence at SI.com.

“The Network is steadily adding new subscribers and this growth has begun to resonate with advertisers seeking to reach this segment of Hispanic viewers,” commented Leonard Firestone, ¡Sorpresa! President and COO. “KJ’s appointment will further enhance our ability to better serve advertisers at a time when spending in the Hispanic market continues to make impressive gains.”

About The ¡Sorpresa! Network

The ¡Sorpresa! Network is the nation’s first Hispanic children’s television network and digital community. The network is owned and operated by Juniper Content Corporation, a media and entertainment company focused on branded content services in high growth markets across multiple distribution channels. ¡Sorpresa! is offered on Cablevision, Charter, Comcast, Cox, Time Warner, Verizon and The National Cable TV Cooperative. ¡Sorpresa! is also available through third party mobile and broadband platforms, including Brightcove, MSN Latino, AOL Video, Akimbo, Verizon Wireless, MobiTV and sorpresatv.com.

¡Sorpresa! Enhances Interactive Ad Sales Capabilities with Latest Appointment