SORPRESA! — America’s First Hispanic Kids’ Network Adds Chuck E. Cheese as...

SORPRESA! — America’s First Hispanic Kids’ Network Adds Chuck E. Cheese as Charter Advertiser



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Dallas & Ft. Worth, TX–(HISPANIC PR WIRE – BUSINESS WIRE)–November 29, 2005–SORPRESA!, along with leading multicultural media agency Starlink y Mas/Tapestry, today announced that Chuck E. Cheese has committed to an advertising partnership with the Hispanic kids network.

“We are thrilled that the largest U.S. Hispanic media agency can see the value our network delivers to their clients. Chuck E. Cheese is a leader in their category, and we welcome them to SORPRESA!,” said Leonard Firestone, Chairman and Chief Executive Officer for Firestone Communications, Inc. owner and operator of SORPRESA!

In addition to the on-air media buy, the partnership calls for a variety of promotions including banner advertisements on the network’s website and sponsorship of programming blocks to be executed by the network and its cable affiliates.

About Starlink y Mas/Tapestry

Starlink y Mas is a partnership between Starlink Worldwide and Tapestry, the first and largest multicultural contact agency in the U.S. Starlink y Mas/Tapestry provides integrated media solutions with experts specializing in Hispanic, African-American, Asian and emerging market consumers. With its team of richly diverse contact experts, Starlink y Mas/Tapestry ignites a new rhythm in marketing to help clients grow brands across a wide variety of categories. Starlink y Mas (http://www.starlinkworldwide.com) and Tapestry (http://www.tapestrypartners.com) are divisions of Starcom MediaVest Group (SMG), a subsidiary of Paris-based Publicis Groupe.

About SORPRESA!

Launched in March of 2003 SORPRESA! is a digital cable network with carriage deals in place on Cablevision, Charter, Comcast, Cox, Time Warner Cable, Verizon and the National Cable TV Cooperative. These carriage agreements with the nation’s top MSOs brings SORPRESA! into nearly 1 million homes in America’s highest Hispanic population regions including New York, California, Texas, Florida, Arizona, Illinois, and New Jersey, making the channel the premier TV vehicle for advertisers seeking to target Hispanic children and families. Based in Fort Worth, Texas, SORPRESA! is owned and operated by Firestone Communications, Inc., a privately held media company. More information about Firestone can be found at (http://www.firestoneinc.com)

SORPRESA! — America’s First Hispanic Kids’ Network Adds Chuck E. Cheese as Charter Advertiser